Be The Car Guy | Jono O'Byrne
Selling In The Motor Trade

Be The Car Guy | Jono O'Byrne

If you’re in the motor trade (at all), this one’s for you.

In our latest Selling in the Motor Trade episode, we continue our chat with Jono O'Byrne , Sales Director at Endeavour Automotive, to unpack some of the biggest challenges and opportunities in the industry right now.


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Jono has seen firsthand how mentorship, career progression, and an evolving industry landscape impact sales professionals.

He shares lessons from his journey, starting out as a sales exec and climbing the ladder to senior leadership, and how others can do the same.


Some Highlights:


? The power of mentorship – How taking the right people with you can transform a career (and a business).

Jono shares stories of people he’s worked with who have gone from the sales floor to leadership, offering real examples of how guidance and coaching can unlock potential.


? Billy Jean King’s three rules for success – It turns out that winning at business has a lot in common with winning at tennis.

Be a problem solver, build strong relationships, and never stop learning.

Jono explains how these simple yet powerful principles can shape long-term success in sales and management.


? Climbing the career ladder in sales – Making the jump from sales executive to management is no easy feat.

Jono walks us through how he did it, what it takes to stand out, and why the best candidates make their job “theirs to lose.”

If you’re looking to move up in the industry, you won’t want to miss this part.


? EV confusion & government U-turns – How the ever-changing rules on electric vehicles are impacting customers, dealerships, and the resale market.

The industry is facing challenges with shifting mandates, consumer uncertainty, and the long-term financial implications for early adopters.

Jono weighs in on how dealers can navigate these shifts and better support customers making the transition.


? Agency sales models – What it’s like working under a full agency model at Volvo, and whether it’s really the future of automotive sales.

The shift to agency models has been a hot topic in the industry, but how well does it actually work in practice?

Jono gives a first-hand account of the benefits and challenges.


? Customer experience is everything – From small gestures to game-changing service, how businesses can stand out in a crowded market.

Jono discusses why customer service isn’t just a buzzword—it’s the key to long-term success.

He shares creative ways dealerships can leave a lasting impression, boost retention, and build strong relationships with buyers.


? Sales process mastery – How tight is your sales process?

Jono emphasises why having a structured, consistent process is essential for maximising conversion rates, improving customer interactions, and ensuring no lead slips through the cracks.

If you’re in the business of selling cars, managing teams, or just trying to stay ahead of the next industry shift, this is a must-listen.


?? Listen to the full episode here


Thanks for listening,

Skippy

Prasam Hirani

Highly motivated Business Manager committed to providing exceptional customer experiences and dedicated to continuously drive the business and people forward to reach new heights.

4 周

Great listen on a late sunday evening! Reignited some of my existing beliefs, great motivation to start the week, and I've most definitely adopted a few new valuable mentalities to add to and adopt towards achieving my future success.....looking forward to the next insightful chapter. Thanks for connecting Jono O'Byrne, I have recently thrown in my candidacy and expressed my enthusiasm to join one of your prestigious Endeavour sites a short while ago, have then had the pleasure of meeting one of your inspiring leaders last week, and I now eagerly look forward to sharing some of my thoughts with you in the very near future. All the best, and thank you to both Simon Bowkett and yourself for this engaging podcast ????

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