Capturing makeup brushes with CGI photography

Any business that makes?beauty products?wants to showcase itself in the best possible way and do it as quickly and efficiently as possible, it is crucial to win clients in such a competitive market. This is where CGI product photography can be the better option compared to the classic studio photography.?

Last week we were approached by a?client from Canada, Ontario in a quest to create professional product photography images of their makeup brushes. After their failed attempts to photograph it with a local photographer, they decided to go online and search for an alternative. The main goal of their project was to improve their visibility on amazon.com. After the discussion with a client, we decided to take a CGI photography approach for its obvious benefits.?

No need to ship physical products

One of the most obvious?advantages of CGI?for makeup brushes photography is that there is no need to ship the physical product to us. Instead, we create a 3D model then apply the materials and light it. This drastically improves the speed of content delivery, hence gives you the time superiority over competitors and reduces cost.

CGI is flexible. We can adjust the appearance of your product to your needs at any stage of production. This means you are not restricted by manufacturing processes or materials used in your product. We can change the materials (colors), form or any property of the product at your request. This is hard to achieve using only?classic photography.

Attention to details is needed when you are a making makeup brushes photography.?Computer graphics?doesn’t have the limitations of real life photography, but keeps the photorealistic precision and accuracy of a real-life product.?Our experts would do their best to produce high-quality makeup brushes photography images indistinguishable from photos made with a high-end camera, which will have a positive effect on the status of your brand.

We provide high-quality beuty product imagery and can suggest a couple of cases where our CGI product photography service could help you market your makeup brushes.?

Amazon A+ content

Amazon is a well-known competitive marketplace. That is why being recognizable there is crucial for winning more clients.?Amazon A+ content allows brand registered sellers to improve their product description and page details with?high-quality images, videos and comparison charts.?Using CGI?product photography?for Amazon A+ content is beneficial for a few reasons:

1) Making images for?Amazon content layout?is now more forgiving, as we can rearrange products at any stage.?Change their?location, materials and any other property. You would have more room for artistic decisions to highlight your product among the rest.

2) You will receive consistent results, what will give confidence to your customers in your product

3) CGI delivers faster results than classic makeup brushes photography, therefore more competitive advantage

Quality content for your YouTube channel?

Promote your makeup brushes set on?YouTube?. We can essentially take 3D models of your products, animate them and work with them the same way as if we were filming them in a studio.

3D product animation

A great starting point for creating your makeup brushes photography project for your e-commerce business or YouTube channel would be reviewing products in 3D animations. You can showcase?your products in different scenarios, demonstrate features and characteristics, and compare them to other products. We are always open for your suggestions and ideas that you come up with for the clip, but if you are having a hard time finding what works best for you, we can make a sample animation of how we see your product presented. You can also see?our portfolio to get a better understanding of how it would look.

Video explainers

Another advantage of having a dedicated YouTube channel for makeup business is that you can create a whole tutorial library to guide clients through your products. Our brains are just more familiar with perceiving visual and speech information than text information. That’s why?many people find it way easier to watch a video-tutorial than reading an article with the same amount of practical information.

Ads and teasers

These days most video-commercials are made using CGI, and there is a reason for that. Complicated camera motion and visual effects in real life are achieved by using high-end, expensive hardware and gear, which makes this option unreachable for smaller or developing businesses. CGI on the other hand does not require that much of expensive equipment for creating video content of identical quality, while still being more pliant in adjustments and doesn’t require shipping your product.

Social Media

Delight your followers with images that help them make the right buying decisions. Making a strong account in social media is an important step if you want to keep up with this competitive market. Almost everyone has a profile on facebook or an Instagram account. We are talking billions of people.?

Makeup brushes photography for Instagram posts and stories

Using CGI photography in social media is a common practice. It is perfect for creating Instagram posts and stories. People spend a lot of time perfecting their photos to make an Instagram post. With CGI you can be sure that every image would show your product in its best light, and we don’t need to spend a lot of time retouching the image from imperfections.?Instagram stories can be used for teasing your product before release, and the best part of it, is that the product can still be in its development stage, when we can already get the renders (images) done in production quality.?

Beauty influencers marketing

Another opportunity to get more potential clients in social media is to apply to influencers. Just make sure that at least some part of their audience would be interested in your product, in our case the best option would be choosing a beauty blogger, or an Instagram model.

Promote your makeup brand with Facebook ads?

Facebook’s recommendations work well, but if you are trying to get as many views as possible, you can use Facebook integrated add system to promote your brand in short time. In this case, CGI photography approach could also be your go-to option due to its speed and customization capabilities.

CGI grants us a whole new level of creative decisions to be made and lacks the disadvantages of classic photography, so why not try??