Capturing Human Value

“There is no magic formular for a great company culture. The key is just to treat your staff how you would like to be treated.” Sir Richard Branson

The Truly Human Culture has two major outcomes that can be captured as value. We have looked at how companies can use design thinking to create value for their employees and design a Value Proposition to use as bait to attract the right employees and then how to deliver the value proposition in the workplace to deliver and exceed the expectations of the employees. Now we will look at the outcome of all these activities.

When all these activities to deliver the Value Proposition is undertaken, it produces two forms of values in harmony as outcomes:

1. Human Value: Making people valuable at work, at home, and in society.

2. Economic Value: Making the company valuable and profitable in the marketplace.

There are many companies that focus on producing economic value in terms of profitability, financial performance, and business growth at the expense of the people who work in their company. They call their people assets that they extract value from and resources they can manage.

How people are treated and how they feel is the sum performance of the culture of the company. The way people feel at work impacts how they behave at home and relate to people. When you carry on as if the way you treat people at work doesn’t impact their lives outside of work, you end up destroying your employees’ lives.

When designing the Truly Human Culture you need to have the end in mind; what kind of impact do you want to have on your people? Actions and reactions are equal and opposite. People will either react or respond based on how they feel. Their emotions (how they feel) drives their behavior.

When you have a culture that pushes people to be who they are not and to produce results, they get stressed. They go home stressed and unhealthy. Or rather you send them home stressed. You are not being fair to the family who send him to you or lend him for that hour. You should reciprocate the gesture and pay back the family in their kind.

The man comes back home tired, stressed, dirty and hungry. The family cleans him up, feed him and makes sure he rests well for the next day. They send him to work happy and fulfilled, but then work happens and he returns home unhappy and unfulfilled. This will result in the family becoming stressed. Every company should take its culture very seriously because every action they take impact the lives of the people who work for them.

The Truly Human Culture Playbook ensures that people are treated as the product of the company. It ensures that everyone who joins the company gets transformed into all they are placed on earth to be. The primary work of a Truly Human Leader is to create an environment where people become Truly Human Leaders.

Companies that embrace the Truly Human Culture become Truly Human Companies. Our mission is to transform as many companies as possible to adopt the Truly Human Culture and transform the way they do business so they can produce both human value and economic value in harmony.

Truly Human Culture enables people to lead fuller, richer, and more fulfilling lives. They become better humans, spouses, parents, and citizens. It helps people to thrive at work and in life. When the culture allows people to be human (produce human value), they will be more satisfied with their jobs, care for people they work with, be committed to the company’s success and be accountable for their performance.

Humanity has gone extinct in the business world. We need to bring it back. When we treat people as humans, they will in turn act like humans. The Truly Human Culture Playbook is designed to humanize the workplace and how businesses operate. They operate to honor the dignity of everyone working there and bring out their humanity. Here are some of the traits of a human:

1. Courageous: Humans are risk-takers, bold and adventurous taking steps into the unknown.

2. Empathetic Listeners: Humans show respect by listening to understand and not to judge. By listening to others they show respect. They put themselves in other’s shoes.

3. Generous: Humans see value in others and add value to them to make them better.

4. Resourceful: Humans are not limited by scarcity of resources; they have the ability to use whatever they have.

5. Collaborative: Humans understand they cannot do everything themselves and that they have weaknesses, so they collaborate with others who complement their weaknesses to produce results.

6. Caring: Humans are caring. They take time to show others they matter and are important.

7. Creative/Innovative: Humans have the ability to take resources from a level of low productivity to a level of high usefulness. They empower resources to produce wealth. They enable resources to be useful.

8. Humility: Humans don’t count themselves more than others. They place themselves as servants of others to serve and add value to them.

We are at the stage where we start creating case studies for the Playbook. We can audit and measure the health of your company using our tools and give you feedback on how to maintain a very healthy business. Your company culture will be featured in the book. All you have to do is join the co-creation program and you will also be the first to get published copy of the Playbook.

Our mission at HumanKabal is to humanize company cultures and help companies produce both human and economic value in harmony.