Capturing Global Opportunities Together: Huawei Unveils Growth and Innovation at HDC.Together 2023

Global technology company Huawei unveiled a series of business updates and innovations during its annual flagship developer conference HDC.Together, which took place on 4th to 6th August 2023. Along the launch keynote, over 300 international developers and business leaders attended its “Global Eco-summit”, where Huawei discussed the recent growth of HUAWEI Mobile Services (HMS), delving into its latest innovations, business partnership solutions and the visionary roadmap for 2024. In addition, speakers at the conference offered valuable insights into China's mobile internet market, highlighting post-pandemic opportunities.

Huawei Paves a Gateway to International Markets

Addressing the audience at HDC.Together, Walter Ji Rengui, President, Consumer BG, Global Ecosystem Development and Operations Department, said: “In the past year, we achieved remarkable results in product innovation and business development. These impressive outcomes reflect our commitment to growth, with a surge in globally registered developers and cooperated partners. Though we faced a lot of challenges during the past years, the hardest time has passed. Huawei’s open and collaborative ecosystem can deliver a greater advantage to our partners and consumers and become the gateway to enter and grow in the global market. We remain committed to shaping a future of innovation, empowering users worldwide with transformative solutions.”

AppGallery has solidified in the global top 3 of mobile application ecosystems. It attracted 580 million Monthly Active Users, with over 170 million Quick Apps MAU and 6.35 million registered developers globally. Benefiting both users and developers, AppGallery was recognised as part of Newsweek’s “Best of IFA 2022” and Mobile Game Awards’ “Best Alternative App Store 2023”, which called it “a rising star and best alternative in the mobile ecosystem.” ?

Speaking at HDC.Together, Atanas Raykov, VP of Growth, Rakuten Viber, said: “Our app was one of the first to come onboard AppGallery and be integrated with HMS Core. This collaboration has propelled Viber into the forefront and helped us amass millions of users across Europe, Middle East, and Africa (EMEA) region, a demographic that continues to grow at a remarkable rate. As we look ahead, Viber welcomes the future with all its possibilities. Our recent partnership with Huawei AppGallery signifies our commitment to bring exclusive benefits to Huawei users in Europe.”

With Petal Ads, Huawei’s very own mobile advertising ecosystem, the brand recognises that the international mobile advertising landscape is still in its infancy and that limited providers are capable of offering a fully comprehensive global solution to advertisers. Recognising this untapped segment and its resilience to macroeconomic trends, Petal Ads views it as a chance to help advertisers facilitate commercial connections worldwide and help regions to connect, including China.

Its vision is to build an efficient, accurate business cycle driven by growth. Utilising data profiling and AI algorithms to drive business promotion, the platform aims to target the expansion of AppGallery, Huawei owned media, and premier publishers – thus increasing user scale and ultimately amplifying the distribution of related apps, news feeds, products, content, and services.

The platform, which is set to add 16 new types of advertising resources, predicts that advertising traffic will double this year.

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Resilient Consumer Behaviour and Mobile Advertising Prospects in Chinese Market

Globally, consumer behaviour has rebounded to pre-pandemic levels as economic activities regain momentum. With increased confidence in their spending habits and a preference for obtaining information through mobile internet, consumers are driving a resurgence in mobile purchasing behaviour, especially in the Chinese market.

This year, China’s advertising market is poised to see further growth, with mobile devices continuing to dominate the landscape. Research conducted by QuestMobile, a user-friendly trading app designed for aspiring stock market investors, revealed promising prospects for the effectiveness of mobile advertising.

The research revealed a notable surge in download rates of related applications in the first half of 2023, driven by the rapid recovery of tourism, travel, and entertainment industries.

During the panel discussion, Juan Manuel Ortiz Pascual, Marketing Executive Manager of Turismo Andalucía, also elaborated on the opportunities and challenges of tourism in the new era of globalization, and the importance of Chinese tourists to Spain. At the same time, he also emphasized the importance of a digital and intelligent tourism ecosystem. He stressed, “how to accurately and efficiently reach high-quality potential outbound tourism users will be the key to marketing”.

Petal Ads Enriches Partnership Bonds

At this year’s HDC.Together signing ceremony, Huawei formalised a memorandum of understanding (MOU) with two of its distinguished partners, Poly-Gamma and Andalucía Tourism.

Poly-Gamma is a young open-source advertising company, leveraging leading automated technology, catering to advertisers in the finance, luxury, tourism, business, and investment segments. This novel partnership with Petal Ads allows Poly-Gamma to expand its reach to premium users in both the Chinese and global markets, through premium inventory and novel attribution available through the Petal Ads platform. Through efforts resulting from this partnership, advertisers across the globe will experience unparalleled transparency and control over their media buying.

The signing of the MOU reflects the mutual commitment between Huawei and Poly-Gamma to jointly establish and promote a safe and open advertising ecosystem throughout China and beyond. The ceremony saw the presence of key figures such as their CEO Travis Dahm, and board member Salvatore Buccellato, highlighting their support of this enduring partnership.

Turismo Andalucía’s Marketing Executive Manager Juan Manuel Ortiz Pascual and Digital Marketing Manager Moisés Rubi?o attended the MOU signing ceremony. This strategic move reflects their shared commitment to promote the Andalucia tourist destination in the Chinese market, starting this year during the Golden Week Festival Season. The agreement allows Andalucía Tourism to promote the Andalucía region, regarded as one of the most beautiful tourist destinations in southern Europe, on Huawei’s advertising platform, Petal Ads, and implement effective co-marketing strategies within Huawei channels. Both parties expressed their desire to jointly develop innovation solutions for “quality” and “massive” tourism and showcase successful cases in the tourism sector.

Justin Chen, President of Advertising BU, Huawei Consumer Cloud Service, said: "As Petal Ads embarks on an exciting journey of mobile monetisation, our focus remains firmly on the future. Our mission is clear – to provide businesses with efficient and accurate tools, driving growth. Through a range of innovative solutions, we are poised to redefine high-performance marketing, while ensuring a secure advertising environment for all."