Captivating the Crowd: Unconventional Methods That Can Inspire Your Business Breakthrough

If you’ve been paying attention to college football, Deion Sanders has made Colorado the most talked about team in the country.

Attendance at this year's spring football game was 47,277,?compared to just a few hundred people?the year before.

(Watch this video to see the amazing difference!)

From a story in?The Athletic:?“What we know is all eyes across all of college football are gonna be on Colorado. It will impact the future of college football markedly for the next generation, one way or another.”

The Deion Effect

Love him or hate him, what Deion is doing is genius.?

He's disrupting an ENTIRE industry.

That's the key business lesson for you and me - "How do I disrupt my industry by being different than everyone else in my industry?”

Here are some practical ways to make it happen:

Embrace the unexpected: Deion's radical & unconventional approach to roster management has challenged the status quo and captured the attention of the entire college football world.

Example:?With our?"Done For You"?LinkedIn Lead Generation Agency, we custom-write every piece of copy for clients using your?actual?voice - we literally interview you and then work from transcripts to capture how you really talk / communicate / etc. so it resonates when we write messages / content / etc. for you on LinkedIn.

Focus on storytelling: The narrative surrounding Colorado football is fueling interest and driving sales. Build a compelling story around your brand that resonates with your audience and captures their imagination.

Example: My story is one of how I built a 7 figure business from scratch using the most boring social network on the planet (LinkedIn) and being the?worst dressed LinkedIn lead generation consultant?in the history of the internet. ??

Foster curiosity: Colorado's approach has everyone asking questions, and that curiosity is infectious. Look for opportunities to spark conversation and intrigue around your business, inviting others to join the discussion.

Example: In my?Ultimate LinkedIn Profile template eBook, I talk about why 99% of LinkedIn profiles are set up to fail - and what you need to do instead if you want to generate leads on the platform.

So ...

How can?you?disrupt your industry?

• What are the common practices, beliefs, or assumptions in your industry that you can challenge?
• What unique value or perspective can you bring to the table that sets you apart from the competition?
• What are some risks or make bold moves you can make that might initially be met with skepticism?

Spend some time wrestling with these questions, and then take action and test out the new ideas you come up with.

As my Business Coach taught me years ago, the biggest sin in marketing is begin boring.

Being different - especially WAY different - is the secret sauce to standing out from the crowd online.

Excited to see what you come up with!