10 Reasons to Leverage SMS for Stellar Customer Engagement and Sales

When you ask many people in your community, groups, and workplaces the preferred communication channels, they’re quick to spit out FB, WhatsApp, X, Linkedin, Telegram, Threads heck even clubhouse for the 0.001% of wealthy and weird (read investors others find weird with a knack for listening to podcasts), yet everyday we receive notifications from service providers 90% being telecom and banks from their campaigns in a bid to woe us to buy, click subscribe etcetera. Yes SMS has a 80-90% open rate.

Well, let’s dive in, it’s true, the digital marketing landscape is actively evolving, with advertisers and marketers seeking the most effective channels to reach their audience. Online ads, email, and social platforms like WhatsApp have become common ways to engage potential customers. However, amidst these many avenues, SMS marketing has emerged as an exceptionally powerful tool. Let’s look at the numbers closely.

When we analyze open rates, online advertisements typically see a click-through rate (CTR) of about 0.5-2%, depending on the industry and ad quality. Email marketing fares somewhat better, boasting average open rates of around 20% and a CTR of about 2.5%. WhatsApp, while not traditionally used for mass advertising, boasts a high engagement level, with open rates approximating 98%, although this is more relevant for personal and targeted business communication.

In stark contrast, SMS marketing dwarfs these figures with open rates estimated at a staggering 98%, and a significant portion of these are opened within just minutes of receipt. This astounding performance can be attributed to SMS's direct and personal nature most people are conditioned to treat text messages as important.?

Here are the 10 benefits of using SMS for customer awareness, engagement, and conversions across various sectors including banks, telecoms, NGOs, and saccos:

1. High Penetration: Nearly every mobile phone can receive SMS, ensuring a vast potential audience across demographics.

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2. Speed and Open Rates: SMS messages are typically opened within minutes, making them ideal for time-sensitive information.

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3. Cost-Effectiveness: Compared to other media, SMS messages are relatively inexpensive to send, offering a high ROI.

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4. Personalization: Each message can be personalized, which can increase the engagement and conversion rates.

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5. Convenience: SMS does not require an internet connection, reaching customers in areas with poor or no data coverage.

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6. Simple Opt-In/Out: SMS marketing facilitates easy opt-in and opt-out options, complying with user consent and privacy laws.

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7. Integration Capabilities: SMS can be integrated with other marketing strategies and technologies for a comprehensive approach.

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8. Immediate Feedback: Two-way SMS services allow for instant feedback from customers, useful for surveys or quick engagement.

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9. Less Competition: The SMS inbox is less crowded than email, increasing the chances that your message is noticed and read.

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10. Transactional Information: Perfect for sectors like banking, where transactional alerts and reminders are critical, SMS ensures timely delivery of important notices.

Utilizing SMS for communication channels across diverse sectors offers these unique advantages which drive not just awareness but can also significantly improve engagement and conversion rates, reinforcing the enduring value of SMS in the modern communication mix.

Interested in efficient sms solutions, dm lets chat.

IO