Captivate Your Ad Audience With Unexpected Color

With commercial audiences bombarded by endless streams of information, capturing and holding their attention can be a major challenge. Fortunately for commercial filmmakers, a bold and unexpected color palette can be the key to cutting through the noise.

Capture your audience’s attention with unexpected color.?

From monochromatic tones to contrasting palettes, color has become a powerful tool for commercial filmmakers to create visually stunning and unforgettable experiences.

Jaguar's recent rebrand immediately comes to mind. The brand’s hyper-saturated palettes and artistic direction spark conversation, even if the rebrand itself is debated.

A24's Euphoria is another excellent example. Color isn't just background; it's an emotional current, with washes of blue, purple, and orange saturating every frame.

The bottom line: go bold.?

In 2025, commercial filmmakers can no longer afford to treat color as an afterthought—it’s a powerful storytelling tool with the potential to be the most memorable aspect of your brand’s story.

Regardless of this year’s ad trends (and budgets), commercial filmmakers must innovate, adapt, and stand out. With exclusive collections curated by color, Filmsupply’s pre-cleared cinematic footage can help filmmakers approach this trend with intention.

Explore more 2025 commercial filmmaking trends.

In 2025, commercial filmmakers can no longer afford to treat color as an afterthought—it’s a powerful storytelling tool with the potential to be the most memorable aspect of your brand’s story.

Download Filmsupply's free trend report for the complete list of trends in commercial filmmaking defining this year's advertising work. Visit Filmsupply.com/trend-report to learn more.