The captain's log
Jeremy Rosenberg
Generative AI, Marketing, Brand & Communications Consultant, Trainer & Coach
A fairly brief round-up of what's occurring in the world of generative AI, neatly corralled under the following headings:
- AI and Content Creation
- AI and Marketing
- AI and Business
- AI Models and Innovation
- AI Regulation and Ethics
- AI and Health
- And finally…
AI and Content Creation
At its annual Snap Inc. Partner Summit, Snapchat announced a new Al video generation tool which will allow creators to generate Al videos from text prompts, and soon from image prompts.? For now, Snap doesn't have plans to make Snap Al Video available to all Snapchat users. Click for more on Snap AI Video generation tool
亚马逊 launched an AI-powered video ad generator, to convert product images into video ads. The video generator, currently in beta, is part of Amazon’s Sponsored Brands campaign suite and available to ad partners at no additional cost.
Runway now lets you write 1,000 character prompts to generate AI videos
ImagineCreate AI targets e-commerce brands with new AI image generation and try-on technology
The trailer for La Baye Aréa, a video parody staring ‘Biden’, ‘Musk and ‘Trump’ and other famous faces, showcases just how far generative AI video has come in the last 12 months.
AI and Marketing
Perplexity said it’s ‘working with premium brands’ on a new AI search ad model called ‘sponsored questions’, with the potential to undercut Google’s prices.
15 AI tools you should use for SEO, apparently…
How to prepare guidelines for the use of AI in marketing
AI and Business
HubSpot unveiled Breeze, its ‘complete AI solution for businesses ’. The focus is on helping marketers connect with customers who are increasingly difficult to reach and are using an ever increasing range of information sources. To assist, Breeze includes Copilot, a new AI companion with personas designed for marketing, sales and service. Also, there are four bots — Content Agent, Social Media Agent, Prospecting Agent and Customer Agent — and some 80 other new features.
Meanwhile… Salesforce also unveiled its own AI-driven enterprise automation solution, ‘Agentforce’, a suite of autonomous agents designed to enhance operations across sales, service, marketing and commerce.
There must be something in the air, because Intuit , the business finance software specialists, introduced Intuit Enterprise Suite, complete with AI-powered insights and tools, to help SMBs grow, streamline operations and scale
谷歌 announced it would introduce Gemini-powered automations to Workspace next month - a step towards introducing AI agents at scale across organisations that use the Google cloud productivity platform.
Here’s how creative agency CEOs are really using AI at work, if you’re wondering…
98% of small US-based firms are using AI tools to 'punch above their weight’. Small firms use at least one technology platform enabled by AI. And, 40% are using gen AI tools, up nearly double on last year's 23%.?
Here are five enterprise functions where AI is already delivering, says 贝恩公司 …
AI Models and Innovation
OpenAI finally, finally rolled out Advanced Voice Mode to Plus and Team users, including the UK by the weekend (but, sadly still not the EU, Switzerland, Iceland, Norway, and Liechtenstein).
谷歌 announced significant updates to its Gemini AI models, including performance improvements, cost reductions, and increased accessibility for developers.
Meta launched Llama 3.2, a major upgrade of its AI model. It’s the first open AI model from Meta that can process images and ‘fit in your pocket’
微软 's new service, Correction, automatically fixes inaccuracies in AI-generated text. The service reportedly identifies potentially incorrect text and fact-checks it against trusted sources. But, some have warned that Correction may not address the root causes of AI hallucinations and could mislead users.
HeyGen rolled out Avatar 3.0 with more lifelike avatars. Avatar expressions and motions now match emotional cues in the script. And, a new set of avatars now have multiple camera angles and wardrobes.
There may be trouble ahead…?OpenAI announced plans to become a for-profit business whilst responding to the departure of several senior executives and seeking to raise $6.5 billion from investors.
AI Regulation and Ethics
California Governor Gavin Newsom vetoed SB 1047, a high-profile bill that would have regulated the development of AI, whilst announcing a series of alternative initiatives to provide some protections from GenAI.
Both Meta and French company Mistral AI declined to voluntarily comply with parts of the European Union ’s recently enacted Artificial Intelligence Act
OpenAI ’s newest AI model - o1 - has been rated a “Medium” risk
微软 announced it had signed a deal that will reactivate a unit of the Three Mile Island nuclear plant in Pennsylvania (if you’re not as old as me, Google it or ChatGPT it or “Plex It”) , in response to the surge in demand for U.S. electricity to power the data centres needed to expand technologies like artificial intelligence.
An AI-powered copyright tool is taking down AI-generated Mario pictures
Artist sues after US rejects copyright for AI-generated image
AI and Health
Overwhelmed by queries, physicians are turning to artificial intelligence to correspond with patients. Many have no clue that the replies are software-generated, says 纽约时报 .
AI's latest trick: Repurposing old drugs for rare diseases
How AI is improving diagnostics and health outcomes, transforming healthcare
And finally…
What with dealing with several senior staff resigning all on the same day, restructuring from non-profit to very much for profit, the small matter of raising $6.5 billion and the day job this week of rolling out Advanced Voice Mode almost globally (sorry to rub it in EU), it’s a wonder than the OpenAI CEO, Sam Altman, has time to write. But he does. And he’s just started a personal blog…
Thank you for reading. As you know, feedback always welcome.
And, if you're interested in tailored training in generative AI, please contact me via my friends at Emarketeers:
Aftermarket, Driver Safety-First Enthusiast ?? Leading AI Video Telematics Technology for Commercial Fleets ??????
5 个月Super interesting and useful summary of some of the latest AI tools! Thanks!