The captain's log
Jeremy Rosenberg
Generative AI, Marketing, Brand & Communications Consultant, Trainer & Coach
A bracing sail through the seas of generative AI, handily mapped out under the following headings:
- AI and Content Creation
- AI and Marketing
- AI Models and Tools
- AI Regulation and Ethics
- AI Adoption
- AI and Health
- And finally…
AI and Content Creation
’Twas a big week for Adobe , with a number of generative AI announcements at their Adobe Max 2024 event, including, most notably, the integration of some generative AI features in Premiere Pro, powered by its first AI video model. Other Adobe Creative Cloud apps like Photoshop, Illustrator and InDesign received new AI -powered features, while Frame.io, its collaboration platform, saw its most significant overhaul since 2015. To do justice to the announcements, here are two links with the details:
And, focusing on Adobe’s first AI video model, as they begin to Integrate it into Premiere Pro and make it available on the Firefly website, here are 5 links with the details…
Adobe added more gen AI features to Photoshop including a very nifty 'Distraction Removal' tool...
Adobe Express also got new features and enhanced integration with Creative Cloud
Meta is bringing AI-edited video ads to Facebook and Instagram which will let advertisers animate still images and expand the background of videos.
Black Forest Labs launched Flux 1.1 Pro, its fastest and most advanced AI image generation model yet - reportedly beating Ideogram and Midjourney for speed and quality.
谷歌 ’s latest AI image generation tool, Imagen 3, is now available for all Google Gemini users across platforms—on the web, in the app, and on Android.
Previously limited to Gemini Advanced subscribers, Imagen 3 can now be accessed more widely, but with a catch: Free users can’t generate images of people, and even paid Gemini Advanced subscribers won’t be able to generate images of real people.
Despite that, it offers:
Runway AI, one of the leading gen AI video tools, was upgraded. It can now take the first and final still image for a video to ‘fill in the gaps’ and generate 10 seconds of video…
AI and Marketing
亚马逊 ’s new AI-powered shopping guides can provide users with more tailored product information and recommendations.
Mattel, Inc. 's designers now use simple text prompts, instead of “bluelines” sketches, to create instant, high-quality concepts for Barbie packaging…
Pixability , the YouTube -centric video advertising platform, announced the launch of a gen AI-powered “contextual segments” tool, intended to help advertisers identify and reach niche audiences at scale.
AI is transforming customer service. Here’s how…
谷歌 's share of the search ad market could drop below 50% for the first time in a decade as AI search engines, such as Perplexity , boom, as well as TikTok , 亚马逊 …
AI Models and Tools
OpenAI started to slowly roll out SearchGPT, offering live web search, to a (very) small number of users in the US.
A new ProSearch feature allows Perplexity users to generate visual data charts.
Zoom is developing AI avatars that allow users to send a digital twin to meetings.
英伟达 CEO Jensen Huang says he wants the company to have "100 million AI assistants" in a new podcast interview.
AI Regulation and Ethics
Adobe to launched a free web app to help creators protect their work, gain attribution and control AI usage of their content. Effectively reinforcing its positioning as the creatives’ ally in the AI age.
Meta 's AI chief isn't super concerned about AI endangering humanity: That fear is complete B.S., he says.
纽约时报 sent a cease-and-desist letter to Perplexity , asking that the AI search company stop using its content. The New York Times, started a legal action against OpenAI nearly a year ago for copyright infringement.
Anthropic , the company behind the AI model Claude, made it harder for AI to go rogue with its updated safety policy.
Anthropic ’s CEO, Dario Amodei, penned a 15,000 word essay, “Machines of Loving Grace”, predicting that “powerful AI” could be developed as early as 2026 and painting a rather rosy picture of a world transformed by artificial intelligence, despite Anthropic’s reputation for caution. In it, he envisages a future where AI accelerates human progress at a substantial rate.
AI Adoption
Research from Cledara suggests 79% of companies (in this case mostly tech companies with less than 200 staff in the US, UK and EEA) have started to use some form of? AI, and, even though 47% have yet to see big returns, most are planning to increase their investment in AI. At this stage the main reported benefits are cutting costs and working more efficiently.
AI isn’t likely to replace humans at work, says report - but 5 occupations may soon feel its impact more.
TikTok is reportedly laying off hundreds of its human moderators, to replace them with AI.
AI and Health
微软 launched a series of generative AI and data tools designed for use by doctors and the healthcare industry. These include automated documentation tools, healthcare imaging models and a healthcare agent service.
Healthcare startup Suki raised $70 million to build AI assistants for hospitals and compete with 微软 -owned Nuance, whose Dragon Medical One is widely used for its speech recognition and clinical documentation.
Mental health company headspace has launched a generative AI-powered chatbot called Ebb to offer instant, personalised mental health support to subscribers.
And finally…
Researchers have created an AI-powered "electronic tongue" that can distinguish between subtle differences in liquids, such as milk freshness, soda types, and coffee blends.
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