Capitalize on Prime Day (Even if You’re Not on Amazon!)

With Prime Big Deal Days on the horizon—most likely happening October 15th and 16th—this is your pre-Black Friday opportunity to tap into the hype! Consumers are primed and ready, as seen by the record-breaking Prime Day sales in July and Labor Day successes in September. Even if your products aren’t on Amazon, you can still ride the wave on Meta platforms and drive significant results.

How to Make the Most of Prime Day on Meta

1. Just Go for It It’s an easy soft launch into the BFCM season. You can start with a few creatives and a simple promo to build momentum.
2. Amazon Isn’t a Must Direct Meta traffic to your website, maintaining a higher profit margin by cutting out the middleman.
3. Simple and Bold Creatives Use urgency-focused designs to spotlight your offer—bold, clean, and to the point.
4. Test New Creative Styles Want to experiment with a fresh BFCM creative? Now’s the perfect time to see what resonates with your audience before the major shopping season hits.
5. Keep it Broad No need to get too specific. Use general “Prime Day deals” messaging and build data that can be repurposed for future promotions.

Prime Day creates a high-intent buying period, so why not leverage the excitement and capture those sales when you can?