Capitalising on the Rise of Philanthropy in the UK: Mastering Major Donor Fundraising

As fundraisers, it’s our responsibility to match the generosity of the public with the worthy causes our organisations champion. Right now, in the UK, there is a golden opportunity knocking at our doors. Charitable donations from high-net-worth individuals are on the rise, and there has never been a better time to capitalise on this trend by mastering Major Donor Fundraising.

Several times this year, the Beacon Collaborative have published their findings that show ongoing growth in UK philanthropy. More wealthy individuals are giving, and they are giving more. Generosity is particularly growing among those with assets over ￡5 million. These generous individuals are thinking hard about their giving and are becoming more strategic with their philanthropy. The Sunday Times Rich List, published in May this year, backed this up.

This presents a fantastic opportunity for charities that can engage with these donors effectively. But how can we ensure we are adequately equipped to do so?

This is where the Mastering Major Donor Fundraising training series comes into play. It is a practical and in-depth programme designed for fundraisers who aim to thrive in this landscape. The series covers every aspect of developing and running a successful major donor programme. By the end of the four-day course, participants will be able to confidently build, run and grow a major donor programme that brings transformational gifts into their organisation.

Let’s unpack what you can expect from each day of our training series:

1. Practical Management: Learn how to manage a major donor programme, from individual plans all the way up to annual plans and budget. Understand how to demonstrate progress, give confidence in your programme, and manage a fundraising team effectively.
2. Powerful Asking: Master the art of the ask. Learn when the right time is to ask, how much to ask for, and what to do after you have asked, whether the answer is yes, no, or maybe.
3. Persuasive Proposals: Learn to pitch compelling proposals that resonate with donors. Understand the psychology of philanthropy and how to keep your home-team on-message about the proposal.
4. Prospect Pipeline: Uncover potential major donors from within your database and learn how to engage them effectively. Learn network mapping interviews and inspire those people to want to share their networks with you.

Our training is designed and delivered by experts in the field, Kitty Hazell and Beth Upton. Both have significant experience in developing and implementing successful major donor fundraising programmes. They are ready to share their practical knowledge and tools to help you master major donor fundraising.

So, why is this training so urgent now? The rising trend of philanthropy in the UK is an opportunity that charities should seize. Given the time it takes to build and nurture relationships with major donors, the best time to start is now.

?? The cost of each day is ￡489 plus VAT. You can book just one of the days if that suits you best.

Booking before 1st September will secure you a 10% early bird discount whether you book 1 days or the whole series.

If you do book the whole series then you will benefit from a 20% bundle discount.

If you book the whole series before 1st September you will get the 10% discount ON TOP OF the bundle discount.

?? The training is hosted at the inspiring location of WallaceSpace, Holborn. Each day runs from 9.15am to 4.30pm, with the venue open from 8am for breakfast and a nutritious two-course lunch is included as are limitless snacks and drinks.

??? Dates are as follows:

• Practical Management – 21 September 2023
• Powerful Asking – 12 October 2023
• Persuasive Proposals – 9 November 2023
• Prospect Pipeline – 30 November 2023

?? To secure your spot in this game-changing training, please visit: https://go.moneytreefundraising.co.uk/events/mastering-major-donor-fundraising

Remember, major donor fundraising isn't just about asking for money; it's about building meaningful relationships, aligning donor passions with organisational needs, and making a real impact. Don't let this golden opportunity slip away. Act now, and let’s change the world together, one major gift at a time.