The Canvas of Creative Mastery-September Edition 2024

Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.

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Ad Horizon - Advertisements Beyond Borders

? Abu Dhabi Calendar- "Passion Is The Occasion" Campaign

Steve Harvey amplifies Abu Dhabi's 2024-2025 events, promoting the city as a top cultural and entertainment hub under the "Passion Is The Occasion" campaign. His presence boosts visibility for highlights like Coldplay's return and The MICHELIN Guide Food Festival, enhancing Abu Dhabi's global allure.

? Motiongate - "Where Movies Come To Life"

MOTIONGATE? Dubai 's latest global TV commercial, 'Where Movies Come To Life', highlights the theme park’s cinematic magic, showcasing captivating attractions and culinary experiences, and reinvigorating its commitment to innovative storytelling and immersive experiences post-pandemic.

? Nivea - "Exposure Control" Campaign

Nivea Sun's "Exposure Control" campaign creatively equates photography exposure to sun safety, engaging Dubai millennials with user-generated content and a visual blend of camera icons and the Nivea logo, making skin protection as intuitive as photo perfection.

? IKEA - "Green At Heart" Campaign

IKEA Alsulaiman 's "Green at Heart" campaign celebrates 40 years in Saudi Arabia by merging its iconic colors with the national green, symbolizing strong cultural connections and shared values. The campaign features interactive in-store booths and digital elements for an immersive omni-channel experience.

? Deliveroo - "Friendly Neighbourhood" Campaign

Deliveroo 's "Now Just Got Even Better" campaign in the UAE elevates everyday moments by expanding services beyond food to include groceries and retail, transforming mundane events into memorable occasions with a neighborhood-friendly focus.

? CIB Bank - "Madness Of Overthinking" Campaign

Visa and CIB Bank 's "Madness Of Overthinking" campaign humorously captures the dilemmas of business owners juggling multiple expenses. It features a protagonist split into four, debating financial priorities, with the CIB Visa credit card offering a streamlined solution. The campaign is gaining traction on social media, resonating with entrepreneurs' real-life challenges.

? Lego - Dubai Metro Anniversary Activation

the LEGO Group transformed the Mall of the Emirates metro station into the 'Imagination Station' for Dubai Metro's 15th anniversary, featuring LEGO-themed designs and a limited-edition Nol card. The campaign sparked widespread social media engagement and strengthened LEGO's community ties in Dubai.

? Taqeef - "24 For 2024" Campaign

Taqeef 's "24 for 2024" campaign successfully promoted energy-efficient cooling by encouraging UAE residents to set their ACs to 24°C, utilizing radio, influencers, and educational efforts. The initiative led to over 2 million TikTok impressions and the installation of 1,500 eco-friendly units.

Next Wave - Scouting Tech & Trends

? Heinz - Iconic Brandless Packaging

Heinz celebrated Saudi National Day with special green, brandless ketchup packaging, enabling customers to personalize bottles with messages of pride and unity. The campaign featured interactive billboards across major cities, amplifying personal tributes nationwide.

? Careem - Employees = Walking Billboards

Careem Pay transformed its employees into walking billboards during Dubai's summer travel season, wearing branded t-shirts with QR codes and messages to promote remittance services on flights to key markets. This low-cost, high-impact strategy engaged thousands and amplified reach via social media shares.

? Heinz - Hum Hum Campaign

亨氏 's "Hum Hum: The Gamechanger" campaign introduces a robotic device that dips snacks into sauces and feeds gamers hands-free, enhancing gaming experiences. Launched at the Esports World Cup in Saudi Arabia, this innovation addresses the real challenge gamers face with snacking, boosting Heinz's market engagement.

Wisdom Wellspring - Lessons from the Field...

? Pinterest In The MENA - A Game Changer For Advertisers

Pinterest's expansion into MENA offers advertisers access to 25 million users with tools for awareness, conversion, and ROAS improvement. Highlighted at the Dubai Advertiser Summit, the platform's AI and strict policies ensure ad safety and relevance, optimizing campaign potential in the booming e-commerce sector.

? MENA Virtual Influencer - Meet Leila Nour

Publicis Groupe introduces Leila Nour, the first virtual influencer in MENA, promoting social justice and sustainability. Her controlled, adaptable persona drives credible brand collaborations while offering insights into audience engagement, showcasing the future of ethical digital marketing.

Zia Zeniths - Peaks of our Creations...

? La Brioche - 40 Years Of La Brioche Commercial

La Brioche's 40th-anniversary commercial melds advanced green screen techniques and 3D artistry to create a stunning visual tribute that combines tradition and innovation, expertly showcasing the brand's enduring legacy through a modern lens. Watch it!

? Land Rover - World Tourism Day

Celebrating World Tourism Day, Land Rover's video blends stunning landscapes with the rugged elegance of its vehicles, highlighting their performance across diverse terrains and crafting an immersive journey of exploration and versatility. Watch it!