The Canvas of Creative Mastery-June Edition 2024

Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.

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Ad Horizon - Advertisements Beyond Borders

? Evian - Mountain Of Youth Campaign

Evian's latest campaign rejuvenates the Middle East with a blend of the French Alps' purity and localized wellness themes, transforming the mythic Fountain of Youth into a playful, youthful adventure with Evian water at its heart.

? Omega - Olympic Games Campaign

Omega's campaign marries Parisian landmarks with athletic prowess in a dreamlike display for the Paris Games, featuring global ambassadors and an original score by SDM, celebrating the spirit of overcoming and unity.

? Al Jazira FC - 50TH Anniversary

Al Jazira Club's 50th anniversary ad, “One of Passion,” crafted by 815 Studios, weaves historical footage with modern visuals to celebrate its UAE football legacy, honoring past heroes and promising future talents, encapsulating a rich narrative of passion and prominence.

? Bugaboo - Designed For The Future Campaign

Bugaboo's "Designed for the Future" campaign merges lifestyle film, stills, and CGI in a global promotion featuring their new products, highlighting themes of future-shaping and parental unity. This aligns with their B-Corp status and commitment to net zero CO2 by 2035.

Next Wave - Scouting Tech & Trends

? Lancel - 100% With Generative AI Campaign

Lancel's campaign for the Neo Partance luggage line features AI-created visuals of iconic locations, blending traditional elegance with cutting-edge technology to redefine luxury travel advertising. This innovative approach is showcased across Lancel's social networks and stores.

? Versace - Sneaker Collection Campaign

Versace's Mercury sneaker campaign on Snapchat introduces an augmented reality experience, allowing users to virtually try on sneakers and unlock exclusive items. Targeting Snapchat’s vast young audience, this innovative promotion blends digital interaction with fashion.

Wisdom Wellspring - Lessons from the Field...

? Fendi - 3D In Stores

Fendi introduces a pioneering 3D modeling tool in select stores, using Epic Games' Unreal Engine 5 for hyper-realistic, customizable product previews. This innovative, interactive experience, unveiled at VivaTech, deepens customer engagement by involving them in the creation process.

? Careem - Eid Buzz Campaign

Careem's Eid Buzz Campaign introduces a novel service for Eid al-Adha, allowing residents to pre-order sacrificial animals via its app for doorstep delivery. This first-of-its-kind service in grocery delivery apps highlights Careem's innovative integration of technology with local traditions in the UAE.

? Instagram - AI Bots & Music Features

Instagram is enhancing interaction by developing an AI bot feature for creators to mimic their communication style and by allowing music in carousel posts, positioning itself as a major player in the social media music landscape.

Zia Zeniths - Peaks of our Creations...

? Land Rover - Al Marmoom Campaign

Land Rover's Al Marmoom Campaign expertly blends UAE's traditional sports culture with modernity through the Defender model, capturing thrilling events and engaging social media to boost brand awareness, highlighted by 5 million impressions and 2.7 million views. Watch it!

? Al Tayer Motors - Ford Bronco Showroom Coverage

Al Tayer Motors' coverage of the Ford Bronco Showroom event showcased its success through stunning photos, engaging videos, and interactive stories, capturing the thrill and camaraderie with a vibrant social media presence and memorable highlights video. Watch it!