Canva: Using it as a Visual Content Marketing Strategy in B2B

“Visual marketing doesn't just sell a product or? service- it sells an experience around your business.”- Rebekah Radice.

It is an already known fact that visuals are more engaging and can convert more than contents that are written.

According to research, the brain can process and digest visuals 60,000 times faster than texts.

Most marketers however, usually avoid the use of visuals in their content because of time and the expenses that it attracts.

Canva can now be used as a design tool, to make visuals for content marketing an easy strategy for B2B businesses.?

Here in this article, is everything that you need to know about Canva and how it is an important tool to leverage for your B2B marketing.

What is Visual Content Marketing?

Visual content marketing is the type of marketing that is appealing and engaging. It works by incorporating videos that will catch the attention of audiences.

Also, with infographics that make content less wordy, it's easier to share content on different platforms.?

Another importance of visuals is that it helps with grasping the attention of people, especially in a world where an average person's attention span is short. Also, audiences tend to retain content more in the head with the aid of visuals.

As a B2B business owner, utilizing visual content marketing will help in increasing views, having more engagements, and generating more revenues for your business.

What is Canva?

Canva is a friendly design tool that helps people come with design inspiration or templates they can follow. It's a tool that breaks down the nitty gritty of design in such a way that even a non-designer can navigate through it easily.

It has a library on different sections like images, photographs, fonts, graphics, etc. Putting all of these together in the right way will help you meet up with any design requirements.

It is mostly used among marketers because of its accessibility and lower costs. To make your designing less stressful, canva has a lot of templates that you can get inspiration from to be able to design beautifully.

With over 170 million active users, it's a marketing army that new, large, small businesses can rely on for effective and appealing designs.

B2B, known to always involve large teams and number of workers, canva makes group projects accessible to all; there's a team account that leaves room for any form of editing that is required.

With Canva, your business can benefit from the following:

• Keeping Your Brand Consistency:

It's easier for people to get familiar with your brand if it has its own unique fonts, colors, most especially, logo.

With Brand Kit, a section in canva, you can make your designs and build the aesthetic presence of your business online.

• Adds Variety To Your Post:

When you do a particular thing over and over again, there's a high tendency that you end up boring your audience, losing them.

To prevent this from happening, you can infuse a bit of variety into what you post.

Canva's numerous templates are the perfect means of spicing your posts up. It helps you break that monotony by choosing from different templates that range from straightforward, carousel, animated, etc.

• It Infuses Live Into Your Post; addition of image:

The major difference between an AI generated post and human written post is the lack of emotion that the former is known for.

Customers find appealing content more attractive, it's easy to resonate with. To make your marketing contents more engaging, it's advisable to make use of images while designing.

To be more effective, you can share an image with a question for your audience.

Canva and B2B

Social media platform, Instagram can be a really tough place to engage with your audience, especially in a B2B space.

However, brands like The Publicity House, Shopify, Hubspot, LinkedIn Marketing and InVision are all leveraging Canva as their respective marketing strategies.

This section will briefly touch how each of these five mentioned B2B businesses are growing with Canva.

• The Publicity House:

They make use of designs to provide useful tips and information on what they do which is marketing. Coupled with this, they engage with their clients by asking questions in a visually appealing manner via what they post.

• Shopify:

They focus on e-commerce owners. They help them by creating contents that cover different topics on how different companies started off with their businesses and how they all are faring now. Things they do to be profitable, etc.

In short, Shopify makes use of Canva's designs to provide insights to audiences on how to successfully run businesses.

An example of the visual content they posted is, “I didn't start the business to make money, I started the business to make myself feel good.” - Vivian Kaye.

• Hubspot:

Their aim in HubSpot is to help businesses grow better. They incorporate the use of quotes from different top entrepreneurs on statistics based posts that's related to customers, sales, marketing strategies, etc.

• LinkedIn Marketing:

They make use of an exclusive marketing page where they give out tips on LinkedIn on how to work efficiently as marketers.?

LinkedIn Marketing is known for Consistency which always makes their B2B audience be on a lookout for their new posts.

• InVision :

InVision use canva designs to allow users to read more about a particular product, journey, or service, all in a very appealing and engaging way.

Conclusion

Visual content marketing is a great strategy to leverage for profitable businesses. However, the right tools to use while at it is also as important as the strategy itself.

This article has carefully detailed the importance of visuals in contents, what canva is and how it can be of great benefit to your B2B business.

Thank you for reading.

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