"Can't talk now; send me an Email"

What is Email Marketing?

How to write an effective email?

What are the advantages and disadvantages of Email Marketing?

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Have you got an object- “Please send me an email?”

Yes this is normal for many clients including me to avoid discussing with sales people.

How should you handle it?

Step 1 - Stop trying to "handle the objection." It creates internal angst and frustration in your rep.

Step 2 - Marinate in the objection. Meaning, spend time in your prospect's mind around what they just said.

Step 3 - Formulate your Email such that Client is forced to call you back.

Step 4 - Go through the guide below….

Step 5 - Celebrate

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Email Marketing – A beginner’s guide:

Email (electronic mail) is a method of exchanging messages via mail between people using electronic devices. Email has been one of the oldest forms of digital communication for formal approaching. Email is a principal marketing medium used by brands of all sizes and background in every possible industry for the longest time. Emails have proven to have great influence on benefiting marketing campaigns and organizational growth. Lately, a lot of new methods of digital communications have developed at flash speed such as social media, live video chats and conferencing, search engines, online polls, affiliate marketing,blogging, podcasts, etc.However, the usage of Email can be considered timeless as it still reigns superior despite of all other advanced digital modes.

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Though Emails have been one of the oldest tools for communicating digitally, Email marketing is a new and trending concept. Email marketing is a process of conveying promotional and informative messages and content to mass audiences. The primary use of email marketing is to generate leads as well as sales, thus increasing revenue. Advertising is also one of the primary focuses of Email marketing. Despite of changing times due to the on-going pandemic, Emails have retained their impact and importance in the business world. Therefore, building an effective and successful email marketing strategy is more important than ever.

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Tips to write an effective email:

·???????Always insert a Subject line. Use keywords for easy understanding of content. ?Keep the subject short and to the point.

·???????Make sure you start the mail with a greeting.

·???????Give a quick introduction of yourself and of your company/business.

·???????Try to keep the mail interactive from the audience’s end by requesting them to introduce themselves and asking a few questions related to the content to get to know their preferences and queries.

·???????Nobody likes reading lengthy emails. Keep the script of the email precise and meaningful.

·???????Make sure your mail is informative.

·???????It is advisable to use bullet points.

·???????Prefer writing the entire mail in active voice so that the audience can relate.

·???????Keep the language of the mail simple. Avoid using complicated and difficult words or else the audience might get confused and loose interest.

·???????Give a glimpse of the services offered by you and your company/business so the reader gets knowledge and clarity.

·???????You can share a good experience or a success story to create more impact.

End the mail by subtly asking them to revert. Mention that you are keen on further interaction and thank them for their time and patience.

Used well, these triggers can help you craft email effective copy.

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Just like every other marketing channel, email marketing has its own pros and cons. Here are some significant insights regarding the advantages and disadvantages of email marketing -

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Pros of Email Marketing:

·??????Easy Access – Email Marketing provides easy connectivity to large scale audience at convenience. Emails provide you the benefit of access to mass audience worldwide while you sit and work at home or from your office.

·??????Consent – People provide you with their email ids to receive mails and updates from you, thus giving you consent to communication.?This leads to an increase in engagement from the reader’s end.

·???????Cost- effective – Emails usually can be sent by signing up for free or by paying a minimal cost. The costs of email marketing are much lower as compared to the other forms of marketing. Email marketing has no additional costs such as printing costs, advertising fees or media space costs.

·??????Control – The sender has control over the content to be sent and the reach of audience as per essential conditions.

·??????Personalization – A generalized mail usually fails to grab attention. Email marketing provides you with this amazing feature of personalizing the mail for each subscriber with their name, personal data, topic of interests, etc. creating a long lasting impact on the reader.

·??????Direct approach –Unlike most other digital communication platforms, Email marketing targets at approaching the subscriber directly and individually. This helps one understand how much a person is interested and what the difficulties faced by them, thus providing the sender a pathway to problem solving.

·??????Shield from Algorithms – The best advantage of Email marketing is that is unlike every other online marketing tool and platform, it remains unaffected by algorithms. This is of great help in making one’s own connections which are reliable and trustworthy.

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Cons of Email Marketing:

·??????Data collection – One of the major disadvantages of Email marketing is that it only works if you’re successful at collecting email addresses. People usually tend to avoid giving email ids because of spam and unwanted emails. To attain direct access to one’s inbox, you need to gain the trust of your audience and provide value in exchange to effectively increase your email list signups.

·??????Tough Engagement –It is quite a challenge to interest and engage your audience considering that there is a tough competition for standing out in a cluttered inbox. To get your emails to be noticed and opened, you need to get creative with your email writing.

·??????Commercial Rules – Sending a professional, commercial and ethically correct email isn’t as easy as it sounds. There are a lot of defined and minute rules and regulations that needs to be followed to formulate a good and professionally appropriate email. One tiny mistake can hamper the corporate or business image drastically.

·??????Spam – Often, despite the content being genuine, mails are automatically sent to Spam folder. The reader usually ignores the Spam folder thus the email marketing strategy doesn’t work as planned. Also,some subscribers end up reporting your emails as Spam even after they have subscribed to the list. This leads to a negative output result on the Email marketing.

·??????Unsubscribe button – At the end of every mail, it is super easy to find the Unsubscribe button. Subscribers usually tend to click on it when they lose interest in your content or when they have start receiving too many emails from your end. Despite of putting in efforts to collect email ids and database, you end up losing a potential customer in just one click.

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Considering the pros and cons, study your content and audience well.Emails are a very effective tool so it is safe to say that Email marketing is the king of marketing channels.

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Cheers,

Jagmohan Rishi Singh

https://linktr.ee/jagmohanrishi