?? Can't Spell Failure without 'AI' ??

Happy 2-year Anniversary of the Failure Guy Podcast!!!

The 2nd half of the newsletter has embedded episodes, or use your fave link here:

-- Spotify -- Apple -- Google -- Podchaser -- Amazon -- Listen Notes -- In Browser --

-------------------

Lately, you might've noticed I've been posting a lot more AI-created artwork, I can't seem to stop...

As someone who has dabbled in various art & creativity settings, I'm amazed by just how impressive AI artwork has gotten even in just the past few months.

Here I will explain my theory of how AI-created art can start to be 'accepted' as a legitimate form of artwork.

Many folks are struggling to accept & enjoy AI-assisted artwork, but as a creator, I think this analogy is apropos.

This image to the right was created with #Midjourney via my text prompts.

Without further ado...

My Betty Crocker Theory of AI Adoption & Legitimacy

You might have heard the story of the Betty Crocker company and the difficulty they encountered while trying to sell their game-changing 'Cake in a Box' product.

The product included essentially EVERYTHING you'd need to whip up a tasty cake without much additional work or ingredients. A true 'Cake in a Box' (it just needed water). For housewives in the 40's & 50's this seemed like a game-changer. But at first, it failed...

Why's that? Well, what they didn't expect was...

The emotions involved in baking/cooking. It didn't feel like you were doing enough to consider yourself actually 'cooking' or 'baking'. It was too easy! How did they solve this?

They actually made it slightly more difficult. By changing it to mention adding a fresh egg (or two) into the mix, it gave it just enough additional work that you could be proud and feel like you're actually baking. Or at least adding your own "homemade goodness" and sales skyrocketed!

I believe AI art creation tools like Midjourney and #DallE2 are, perhaps unintentionally, providing us with a way to create art that makes us add the eggs. Not only is it about creating word prompts to get the artwork you're trying to get, they also give you 4 versions of it. These four versions can be iterated on, upscaled (higher quality) or completely re-ran.

By not just creating 'one' piece of art related to the prompt, the act of iterating, choosing, and essentially 'sculpting' the AI images, gives it that missing egg. It adds enough to the creative process that I think it's honestly one of the keys to which AI art platforms will succeed or suffer. That interaction between AI and artist needs to feel more balanced, otherwise, it's difficult to feel like you had much involvement in making it.

-------------------

Links to my latest AI artwork LinkedIn series:

"Inside the Mind of An Artist"

Artist Part 1

Artist Part 2

Artist Part 3

-------------------

Now, on to the Failure Guy Podcast! Share Your Failures!

Your Failure on the Podcast!

Be featured on the podcast!

Click the link above to record and share your own failure on the podcast!

To Listen to the Podcast:

1) Listen right here to the latest episodes in this newsletter!

2) Click any of the links at the beginning of the newsletter!

-------------------

#072 - Chris Seferyn - I’ve Seen Many Out-of-the-Normal Things

Happy 2-year anniversary of the podcast!!! The first ever LIVE in-person Failure Guy episode is here! Chris Seferyn is not only a hilariously fun person to talk to but has a deep & long-lasting relationship with failure.?From his initial story of getting drugged in Guadalajara just a week prior to our recording to running nightclubs for a couple of decades, he's seen it all!

This is the first part of a two-part series, the second which has special guest ivo ivanov .? You'll hear more from me, Chris, and Ivo as we discuss our various upbringings in the next episode!

-------------------

#071 - Brandon W. - Don't Dismiss Your Failures, Own Them

Brandon C White has a very close & familiar relationship with failure. He's an entrepreneur with two exits so far, and plenty of strikeouts. He's an angel investor and former venture capitalist who even worked in Marketing at America Online.

He has taught over 1,500 entrepreneurs in his business and marketing courses. His top course is on how to write a business plan and pitch deck in just 13 slides. He has taught the students of successful entrepreneurs like Daymond John & Robert Herjavec (Shark Tank) and Grant Cardone. He regularly is a keynote speaker at entrepreneur, business, and marketing conferences.

-------------------

#070 - Travis Lachner ?? - You Need to Own Your Audience

Travis Lachner is not only a friend of failure but a friend of fearless innovation.?He has done many outside-the-box web ideas like having the first night club on LinkedIn, which is way more fun than it sounds.?

Listen as he recounts his tumultuous journey through the MySpace days with his screamo band all the way through to his current jam which is helping B2B clients create engaging content for their audiences. He gives plenty of advice for how to stay creative in today's crazy internet climate, so don't sleep on this one!

-------------------

#069 - Tracey Becca - Walk Through the Fear

Tracey Becca is a fabulous friend who does hilarious things out in the world.?Her 'Terrible Advice' Instagram account has me in stitches on a regular basis. I'm very happy to be bringing her joy, warmth, and some of that funny bone onto the podcast and into your ears!?

As she says: "everything you want is attainable, the only limits that you have are the limits that you place on yourself".

-------------------

#068 - Shara Ruffin - Failure is a Launchpad

Five-time Amazon best-selling author Shara Ruffin shares some of the most difficult times that she went through along her path to getting her licenses including 6-7 years of being a working mom with no transportation, failing her tests by mere points, and even losing 4 months of progress in Animal Crossing!?

She made it her mission to help social workers pass their Bachelor, Master, and Clinical Licensing exams with an astonishing 99% success rate. Now she provides inspiration and mental health & social work test prep through her company Journey to Licensure.

-------------------

Thanks for Reading & Supporting!

#FailureGuy #PodcastingLife #LinkedInFam #FailForward #Failure