Can't read, won't buy!

We often forget to focus on the essential issues that need to be taken care of. while expanding the business on a global platform.?

Preparing your team for regional language campaigns is one of them.?

We often rely on the English language as a strong mediator to exchange ideas and do business around the globe. Even though English has a greater impact on businesses and major aspects of life, we should not ignore the fact that it is replaceable.?

However, we are introducing a new dimension to handle and tackle your business aspects with experts in regional and local languages.?

For instance, wishing festival greetings in the consumer's native language is more appealing than any other language.?

Even if you are an English expert, learning your native language to promote your service or product adds value.?

1. You can always attract your target audience by speaking in the regional language.?
2. You can build trust more effectively if you can speak the respective regional language.?
3. After a certain point, English cannot express emotions in the same way that a native language can.?
4. You can touch the emotions of your target audience by speaking in their mother tongue.?

Despite the fact that the facts speak for themselves, they do not answer questions such as how we can be experts in over 7,100 languages spoken around the world.?

The language experts are the ones you should take help from.?

If you are targeting a particular city or country, interpretation works wonders. Interpretation creates a rapport and builds trust among the natives. This eases your task of building your brand in a foreign land.?

Even though you will promote your services and products in English, the native language promotional activities will send a direct message about the seriousness of your marketing campaigns.?

Language promotion affects people’s psychology towards their land and mother tongue.?

• According to Harvard Business Review, after conducting research in eight countries, 72% of consumers spend time on websites built in their native language, and 74% are likely to buy products with marketing and information in their native language.?
• Weglot states that according to their research, of 3000 online shoppers in 10 countries, around 60% do not or rarely use English-only websites to buy the product.?
• If given a choice, 10 out of 9 people choose websites built in their native language.?
• Around 56% prefer product information in their language, and finding such information matters to them more than the price.?

In conclusion,?

A business should not underestimate the power of native languages if they wish to work across the globe.?

EWAN Business Solutions brings you the ultimate language assistance that will help you unlock opportunities in the Asian market.?