Can't Always Be Fun and Games- Let's Talk PR

What is PR?

After 5 years of preaching to our clients content, content, and even more content - we’ve decided to walk it like we talk it and give you lovely folks a blog. We’ll cover the ins and outs of PR because knowledge is power (and in no way because we’re hoping you’ll let us do this work for you ??).

So - to kick it off - let’s talk about what exactly PR is. It’s public relations. Okay, sounds like we’re done here.

Just kidding. It’s basically publicity - how you communicate all of the cool, important information about you and/or your business. Or, if you want the Oxford Dictionary definition: the giving out of information about a product, person, or company for advertising or promotional purposes. I mean, what good are achievements if you don’t get to brag about them? Bragging is actually an art form that PR has perfected. A PR agency will work with you to create a strategy to put your brand in front of the right faces - so your name isn’t just being shouted into the void.

& to quote the late great Tina Turner - “you’re simply the best, better than all the rest” - and the world deserves to know it. So, accept your fate and let a PR agency (or us) tell your story.

Why do you need PR?

I suppose just saying “because we’re awesome” won’t cut it? Fair enough. We counter with - why not PR?

One of the best parts about PR is how tailored it is - your goals are our goals. Let’s channel our heroes, The Spice Girls, and “Tell [us] what you want, what you really really want.”

?? Do you want to grow your brand?

?? Do you want to have more engagement and visibility?

?? Do you want to create a positive public image/opinion?

?? Do you want to build relationships with your community?

?? Do you want to engage in strategic partnerships?

?? Do you want to attract potential talent?

?? Do you need to take back control of a particular narrative or crisis intervention?

Sounds like you just answered the why.

People are going to talk (and read) about you and your brand. Do you know what they’ll say or see? With PR, you can cultivate a presence that’s in alignment with your goals. One that elevates your brand, engages your community, and aides in your pursuit of success.

Once you have a goal in mind, reach out to a PR agency *cough* Mariya Pallais PR *cough* to curate a strategy that meets your needs. Talk soon!

Size Matters! How do you pick who to work with?

Bigger is better, right, - that’s a common belief. I want a bigger PR agency, that has many people to handle my needs. However, that belief is slightly counterintuitive. If a PR agency has many people handling your needs, you could potentially slip through the cracks. This is especially the case if you’re not one of their cash cows.

LET’S GET PERSONAL

Boutique PR agencies are the new way to go - smaller firms, with people working on your account who know you. They personally know your goals, vision, and mission. You can’t get lost when you’re the priority. With a boutique agency - everyone knows the CEO & the CEO knows everyone (sorry, there’s no flying under the radar here). Your strategy will be uniquely crafted and not pulled from a one-size-fits-all deck. Let’s be real, one size doesn’t even fit most - I’m looking at you, free swag.

LET’S TALK ABOUT THE MONEY

Not only will you be the priority, but it can also be a more economical decision to go with a smaller agency. The overhead for operating a boutique firm is much lower, with fewer operating costs and no investors to account for, meaning your money goes further than when working with a larger team. Money matters and it’s efficiently spent by boutique agencies.

LET’S TALK ABOUT THE BOTTOM LINE

Your success matters to you; it’s your name on the line - the same could be said for boutique PR firms. Boutique agencies have fewer clients, so they have more to lose. You’re not just a drop in the bucket - you’re the whole ocean.

BIGGER ≠ BETTER

Size is not the sole indicator to look at when selecting a PR firm. While larger agencies may have more resources and staff, they may not always provide personalized attention and may not prioritize clients, who are not their biggest revenue generators. On the other hand, boutique PR agencies may offer more personalized attention, a unique strategy, and more cost-effective services.

However, the decision ultimately depends on your specific needs and goals. Larger agencies may be better equipped to handle large-scale campaigns or crisis management situations, while boutique agencies may be more suitable for niche or specialized industries. It is essential to consider the agency's track record, experience, and expertise, rather than just its size, when choosing a PR agency.

And that's what I will leave you with now my friends. Until next time ??