Canopy View On... Sauces & Condiments

Ketchup, mustard, mayonnaise… Sauces and condiments have long been synonymous in the UK with historical tradition, British food favourites and specific meal occasions – chips, Ploughman’s and bacon sandwiches, picnics and weekend fry-ups.

But British cultures, tastes and eating practices are evolving – and so too is the sauces and condiments category.

The first in our series of ‘Canopy View’ reports explores some of these evolutions – mapping key emergent category trends and pointing to a few of the most culturally-relevant territories for category innovation and strategic brand positioning.

To hear more, or to request a copy of the report, contact [email protected] or [email protected].