Cannes Day Four: Hot Takes on Brand in B2B

I’m back again with more from day four of the Cannes Lions International Festival of Creativity!?

In partnership with the great team at LinkedIn Marketing Solutions, I’m stationed at their San Francisco headquarters for the week sharing trends, highlights, and all things B2B from this annual festival of creativity, conversation, and connection.?

Watch my day four recap below, and keep reading for links to what you hear.?

Show resources:

• The Drum, B2B Brand Builders, It’s Your Time to Shine
• Cannes Lions, A focus on creative effectiveness in Raconteur's Future of Advertising report
• Ehrenberg-Bass: Linking brand messages to buying situations wins ‘the mind and the market’

LinkedIn Marketing Solutions programming on-demand:

• Juneteenth – The Journey Toward Equity?
• Brand Building From the Inside Out: The Intersection of Brand and Culture?
• Brand in B2B – The State of B2B Brand Building in 2022?
• From B2Boring to B2Brilliant: The Value of Strong Creative Partnerships?

Follow my fellow creators!

I’m collaborating with LinkedIn Marketing Solutions this year for Cannes. Follow my fellow creators who are on the ground sharing their insights: Orlando Baeza, CMO of Flock Freight and Jon Youshaei, Founder of Youshaei Studios.?