Cannabis Travel Weekly - No. 38
Brian Applegarth
CLIO Award-Winning Travel Innovator & Visitor Economy Strategist | Founder of the Cannabis Travel Association Int'l, Applegarth Strategies, and The Cannabis Trail >>> brianapplegarth.com | thecannabistrail.com
Travel Word of the Week: Entheogen
A naturally occurring source that has the capacity to facilitate an altered state of consciousness when consumed. Often associated with flow state, self-exploration, or well-being, due to the altering effect,?it is recommended that entheogens be consumed with intention. #effectpairing
Data Point of the Week: Travel Spending in California
Source: Tourism Economics - Total visitor travel spending reached $134.4 billion in 2022. Total visitor spending for California is forecast to grow to $155 billion in 2023, surpassing the previous high of $144.9 billion from 2019. #tourismeconomics
Insight - The cannabis-related visitor spend is different from the cannabis-related resident spend. Certain destinations, like California, are known for large travel and tourism economies. For a cannabis business or brand to maximize dollars captured from the visitor economy (the visitor spend), travel industry investment and interconnectivity is a must. Specifically investment in tourism-specific marketing strategies and partnership development with travel industry stakeholders. Applegarth Strategies
Destination Spotlight: Visit Modesto
Modesto was the first Cannabis Passport destination in the United States, the MoTown CannaPass. In 2022, Visit California Poppy Awards recognized and awarded the Modesto CannaPass program with a "Best Cooperative Marketing' top three recognition for the state. Known as a great budget conscious basecamp destination for day-trippers to both Yosemite AND San Francisco, Modesto and it's MoTown CannaPass make for a great destination experience, for any cannabis interested traveler. Visit Modesto #effectpairingcannapass #cannabispassport
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Travel Experience Spotlight - Humboldt Cannabis Tours
Humboldt Cannabis Tours has earned the reputation for being the best tour experience in the state, a peek behind the Redwood Curtain. Humboldt County is known for its redwoods and weed, but Humboldt Cannabis Tours goes above and beyond to show you more. Visitors can choose from a half day or full day tour experience that includes a cannabis farm visit and a behind the scenes look at the modern day cannabis industry today. Full Days include a catered lunch in the redwoods. From seasoned smokers to bud beginners, this tour absolutely hits the mark and Matt is an outstanding guide. #humboldtcannabistours
Featured Article spun through the Cannabis Travel Lens
Cannabis Travel and Tourism Innovation Will Experience Exponential, Once The Plant is Legalized at the Federal Level
Cannabis travel is going next level in 2024 regardless of a rescheduling, but IF rescheduling cannabis to a schedule three happens at the Federal level, legalizing cannabis in the United States essentially, everything will be amplified.
Many experts believe that cannabis will be rescheduled to a schedule three sooner than later, this year. A rescheduling like this will sunset powerful barriers that have suffocated cannabis industry growth and innovation, and therefore will support the next era of cannabis travel innovation and normalization.
Destinations Organizations, the time is now to get your staff, stakeholders, partners, and greater business community aware and educated, prepared for what is likely to come.