Cannabis Travel Weekly - No. 36

Travel Word of the Week - Mindset

Mindset are the internal factors, the combined physical, mental, and emotional state of an activity or experience participant. A well prepared mindset anchored in intention and growth, supports the success of a cannabis or hemp-related travel experience, especially those that involve THC-rich cannabis consumption.? Mindset and setting work together to facilitate a complete experience. #effectpairingmethod #effectpairing #applegarthstrategies

Data Point of the Week - Gen Z Desires Cannabis Experiences

Insight: Gen Z and Millennials want cannabis experiences while on vacation. Cannabis travel experience stories, well marketed, will attract visitation, however, the cannabis travel audience is nuanced and you need to zero in on which archetype. This graph is a generational breakdown of the % of active leisure traveler in the United States that are interested in "at least one" cannabis experience while on vacation. It also is a reflection the arc of reefer madness propaganda and height of the 'war on drugs era' stories. Applegarth Strategies

Travel Destination Spotlight - Santa Ana

A story about a cannabis manufacturer in SoCal inviting and welcoming cannabis travelers to the destination, with support from the destination marketing organization, telling a 'Willy Wonka' of weed travel experience story, highlighting locally made brands and businesses, also offering hash-making classes. Travel Santa Ana #educationtravel #visitoreconomystrategy #frenchy #frenchydreamsofhashish

https://www.travelsantaana.com/cannabis-blog/post/q-a-with-james-shih-of-my-green-network-the-willy-wonka-factory-of-cannabis/

Cannabis Experience Spotlight - Sol Spirit

Sol Spirit is an excellent example of a modern day cannabis brand that is transcending cannabis strategies and extending into travel and tourism strategies. From glamping, to culinary, to stargazing and the once a year Emerald Triangle Revealed Tour - Sol Spirit shines and stands out from the pack. Not to mention, value driven. Authentic, Love the Cannabis Plant & Nature, Regenerative, Earth-Centered, Sustainable - all amazing. Judi Nelson

"You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make." - Jane Goodall

https://solspiritretreats.com/

Featured Article spun through The Cannabis Lens

https://cannareporter.eu/en/2023/12/13/onu-canabis-e-a-substancia-mais-consumida-a-nivel-global-ha-219-milhoes-de-utilizadores-no-mundo/

Legalization and Normalization Enables The Cannabis Plant to Be Studied and Researched with the Latest Technology, Be Better Understood, Analyzed, and Utilized to its Highest and Best Purpose

Cannabis remains the most consumed "illicit substance" globally, with an estimated 219 million people using it in 2021. These people are also travelers and visitors to destination, and when they wear their 'traveler' hat - they live and spend differently. The number of cannabis consumers has increased by 21% in the last decade.

• UN Concerns and UN Sustainable Development Goals: The UN highlights that illegal cannabis landscapes encourage suffocating or stalling research and stifling fact-based education or information sharing...which impedes progress towards maximizing the good that hemp and cannabis offer as vehicles to re-balance and support well-being. Hemp and cannabis can hemp achieve the 2030 United Nations Sustainable Development Goals (SDGs) across various areas, including peace, justice, health, human rights, environment, and equality.
• Regulatory Approaches and Cannabis Markets: Various approaches are being adopted to regulate the Medicinal use of cannabis, which directly impacts the medical tourism conversation. Regulators' continually shaping and defining a Medical Cannabis Market, directly shapes the size and capabilities of a medical cannabis framework. Regulators and destinations stakeholders should always prioritize #communityhealth #communityalignment and #residentqualityoflife. Even more compelling for me is the Wellness and Well-being Cannabis Market based strategic Regulatory approach. I have my data-driven and fact-based thoughts on that, and it is inclusive of seaweed, fungi, and bees, and appellations of origin.
• Regional Cannabis Consumption: North America leads in cannabis consumption, with 17.4% of the population aged 15-64 using the substance in 2021. Most of this population are also travelers who travel two to three times per year. When someone is traveling they navigate in a more exploratory and experiential mindset. They - travelers - are more disposed to trying new things in a new environment, while on vacation. #applegarthstrategies #visitoreconomystrategiesfordestinations #visitoreconomystrategiesforbrands #cannabistravelassociationinternational