Cannabis Terps + Botanicals: We’re Breaking Down the Industry’s Biggest New Cheat Code (We Created It.)

Staying ahead in cannabis means knowing how to play smarter—not harder. Enter cannabis terpenes + botanicals: the industry’s ultimate cheat code for creating premium, flavor-packed vape products that not only captivate consumers but also boost your bottom line.

Let’s break down how small adjustments to your formulation with Live Resin 100% hemp-derived terpenes can unlock elevated flavor, encourage the entourage effect, capture new customers, and make your profitability soar.

What Are Live Resin Terpenes?

Live Resin terpenes are extracted from fresh frozen, Farm Bill-compliant cultivars. They are specifically bred, grown, and harvested for terpenes, not for cannabinoids.

What Is the Benefit of Live Resin Terpenes?

Live Resin terpenes enhance the flavor and aroma of cannabis vape products, offering a more rounded experience from the full plant terpene profile. These terpenes add value to products with a minimal increase in inputs while encouraging the entourage effect. Live Resin terpenes provide a richer flavor and a more authentic cannabis experience compared to botanical terpenes, making them a game-changer for brands looking to stand out in a competitive market.

Here’s how–and why–to do it.

Product Concept: The Weekend Connoisseur

Infuse Distillate with Canna-Forward Botanical Terpenes + Live Resin Terpenes

Target Consumer: Cost-conscious, effects-savvy consumer: A knowledgeable group that seeks full-spectrum effects and subtly enhanced cannabis flavor.

Why Add Live Resin Terpenes to Canna-Forward Botanical Terpenes?

• Unlock a new consumer base looking for products rich in cannabis terpenes. This appeals to an effects-savvy, price-conscious consumer who understands the benefits of live resin extracts but doesn’t want to pay a premium price.
• Combat price compression: As the price gap between live resin and distillate narrows, leveraging live resin inputs keeps your products competitive. A high-terpene vape product delivers a premium flavor experience without the premium price tag.
• Attract a wider consumer base with products that balance quality with affordability.

Suggested True Terpenes Product Pairing: Wedding Cake Live Resin Terpenes + Kush Mintz Cultivar Series Strain. For more pairings and mixing percentages, download our Vape Innovation E-book.

Product Concept: The Flavor Trailblazer

Infuse Distillate with Flavor-Forward Botanical Terpenes + Live Resin Terpenes

Target Consumer: A growing consumer base looking for big fruit flavor and full-spectrum effects at a competitive price.

Why Add Live Resin Terpenes to Flavor-Forward Botanical Terpenes?

• Introduce existing customers to a more premium version of the products they love.
• Add a premium upsell to a distillate cart for a minimal increase in cost.
• Stand out in a crowded market with a differentiated, elevated distillate vape product.
• Transform distillate into a premium vape experience. When combined with botanical terpenes, Live Resin terpenes result in a much richer flavor experience than botanical terpenes alone.
• Create and launch your own blends from two catalog items using our Made to Create platform.

Suggested True Terpenes Product Pairing: Super Lemon Haze Live Resin Terpenes + Lemonade Kush Infused Strain. For more pairings and mixing percentages, download our Vape Innovation E-book.

By incorporating Live Resin terpenes into your vape products, you can expand your consumer base, enhance product differentiation, and drive higher profitability. Whether you’re targeting price-conscious connoisseurs or flavor-focused consumers, Live Resin terpenes provide a premium upgrade that makes your brand stand out in a fast-growing market.

Ready to play smarter? Let’s create something extraordinary together.

Download our Vape Innovation E-book for Live Resin + Botanical Terpene product pairings and recommended percentages.

Download the Vape Innovation E-book