Candidates in the Crowd: Jessi Odenbach

Today's Candidate in the Crowd is Jessi Odenbach

As The #ShuftanJobReport roars with OVER 10,300 subscribers!!!!!!, I am rolling out my second phase to help people. I post the report on M/W/F and want to use T/Th to feature excellent candidates. I built this community as a way of bringing together job searchers and those who are hiring. As an homage to Sports Illustrated's "Faces in the Crowd," I titled "Candidates in the Crowd." This is a white space for candidates to discuss their previous work, hopes, and dreams and show off anything to the network. The Candidate will capture a hiring manager's attention, and good things will happen.

Make sure you are following The Shuftan Job Report for all prior Candidates in the Crowd posts and job postings.

https://www.dhirubhai.net/newsletters/7151260137343586307/

Introducing Jessi Odenbach, a powerhouse marketer who has spent over a decade crafting the perfect blend of strategy, creativity, and leadership. With a career that spans across digital, social, and experiential channels for both B2C and B2B brands, Jessi has earned a reputation for delivering results that are not just impactful—they’re unforgettable.

Jessi’s marketing playbook is built on a foundation of data and insights, which she uses to fine-tune strategies, optimize media channels, and deliver integrated campaigns that hit the mark every time. But Jessi isn’t just about the numbers—she’s about the people. She has a knack for building strong, collaborative relationships with senior executives, cross-functional teams, and marketing professionals while guiding her teams to deliver exceptional results in even the most fast-paced and innovative environments.

Oh, and did we mention she’s a mom, an opera singer, and a motorcycle enthusiast? Jessi’s zest for life is reflected in everything she does, whether belting out an aria or revving up a new campaign. Her marketing approach? It’s just like her approach to life: full of energy, creativity, and an unshakeable belief that great work can be both fun and impactful.

Jessi’s career highlights include crafting consumer experiences for some of the biggest names in the game—McDonald's, PepsiCo, and Instant Pot, to name a few. Her time spent at these iconic brands and her agency roots at Weber and Ogilvy means she’s no stranger to navigating high-profile campaigns. She’s an expert at balancing the demands of big-name clients while keeping her finger on the pulse of what truly resonates with consumers.

But Jessi’s true superpower? She’s a builder. Whether constructing high-performing internal teams, nurturing lasting relationships, or developing strategies that drive business growth, Jessi knows how to bring together the right people and ideas to make magic happen. Her “Yes and” attitude ensures that she’s always looking for the most effective solutions, even when the going gets tough.

After earning her MBA in 2022, Jessi took on the challenge of B2B marketing but soon realized that her true passion lies in understanding consumer wants and needs. She thrives on guiding consumers' journey from awareness to loyalty, using experiential, influencer, and social strategies to create memorable, emotional connections.

Now, she’s ready to return to her CPG roots and take on new challenges in the Chicagoland area or sunny Los Angeles. Jessi is on the hunt for an opportunity that lets her leverage her expertise in ideation, testing, and execution with a focus on delivering experiences that capture consumers' hearts and minds.

So, if you’re looking for a dynamic marketer who can grow your business and lead your team to success—with a smile and maybe even a song—look no further than Jessi Odenbach. Reach out to her because the successive big marketing win with Jessi is just a conversation away!

Enjoy her entry:

Who is Jessi?

As a professional, I’m a dynamic and results-driven executive-level marketer with extensive experience leading integrated marketing strategies across digital, social, and experiential channels for both B2C and B2B programs. I take pride in my proven track record of driving business goals and enhancing consumer experiences nationally and globally.

I’m an expert in leveraging data and insights to optimize strategies, managing diverse media channels, and developing impactful marketing campaigns. Collaboration is key to my approach—I’ve spent over a decade working with senior executives and cross-functional teams while guiding marketing team members to deliver measurable results in fast-paced, innovative environments.

On a personal note, I’m a mom, partner, opera singer, motorcycle rider, and euchre enthusiast. I’m a bundle of enthusiasm who wants to do great work and enjoy the life I’m creating.

Why Jessi?

I’ve been told I’m a builder. Whether that means constructing internal teams, nurturing relationships, crafting strategies, or developing campaigns, I adapt to what’s needed to best position everyone for success. With a “Yes, and” attitude, I’m always ready to find the most effective solutions for the greater good—even when it means making tough decisions. The skills needed to be a great marketer are all about continuous building and growth.

In the past, I’ve spent time under the golden arches of McDonald’s, basking in the pop culture vibes of PepsiCo, and cooking up success with the culinary innovators at Instant Pot. My roots are firmly planted in the agency world, where I’ve been part of the dynamic Weber and Ogilvy communities.

What am I looking for?

The CPG life! After completing my MBA in 2022, I took on the challenge of growing in a B2B marketing world, but my heart truly thrives in understanding consumer wants and needs and guiding them through the full funnel journey. I start and end with data, collaborating to deliver the best experiences and outcomes. I love working with both internal and external teams to ideate, test, create, and execute digital and traditional marketing campaigns that leverage experiential, influencer, social, and other innovative strategies to capture consumers' heads and hearts.

I’m seeking opportunities in the Chicagoland area and the sunshine of Los Angeles. Don’t be shy; come connect with me at https://www.dhirubhai.net/in/jessicaodenbach/ or find me directly at [email protected].