Candidates in the Crowd: Erica Freeze

Today's Candidate in the Crowd is Erica Freeze ?

As The?#ShuftanJobReport ?roars with nearly 5,600 subscribers! I am rolling out my second phase to help people. I post the report on M/W/F and want to use T/Th to feature excellent candidates. I built this community as a way of bringing together job searchers and those who are hiring. As an homage to Sports Illustrated's "Faces in the Crowd," I titled "Candidates in the Crowd."?This?is a white space for candidates to discuss their previous work, hopes, and dreams and show off anything to the network. The Candidate will capture a hiring manager's attention, and good things will happen. Make sure you are following The Shuftan Job Report for all prior Candidates in the Crowd posts and job postings.

https://lnkd.in/gRP2KKsdT

I am thrilled to introduce you to Erica Freeze , a standout candidate with a unique blend of persistence and Passion. Erica's ability to excel in this area is exceptional in our industry, where getting on people's radars is a constant pursuit. Her dedication and drive make her a PR professional par excellence. I can tell you she knocked on my door to do this entry a few times :)

This quote from her entry is a powerful opening to her story. It reads beautifully, full of sincerity and love for her craft. "I don't simply check boxes?- I drive impressive results. With certified expertise, a portfolio of PR wins and a tireless drive for excellence, I'm the communications the?leader you need."

When I read Erica's entry, the first thing that came to mind was expertise and confidence. I love that she took an assessment in high school, went down the route, and became a champion in the space. Her record certainly speaks for itself, crushing with over 600 media wins, and she is just getting started. She also has cross-functionality across the PR space, having worked across many verticals. 2024 and Beyond is a story of people who can work across various verticals externally and wear many hats internally. We all need to be agile and flexible.

That leads me to her next venture to be incredibly useful to an organization - her added success in content marketing, and again, the numbers continue to show nothing but success - "our integrated team approach drove a 50% surge in website traffic and a 22% increase in platform signups within 20 months. Additionally, my innovative executive social media initiatives elevated the company's thought leadership by 75%, garnering over 1.2 million impressions."

For Erica, it's a when, not if, as she job searches. Someone is going to read this and say holy sh*t, we need to get her on the phone ASAP. Let's make that happen sooner rather than later.

I am #TeamEricaFreeze, and enjoy her entry:

1. A Creative Force That Delivers Remarkable ResultsI've honed my superpower: skillful storytelling to spark engagement and drive impact.I'm a communications and marketing visionary, adept at blending creativity with strategy tocreatecaptivating campaigns that drive business growth.With seven years of experience in PR, content marketing and communications, along with certification from HubSpot Academy, I specialize in securing top-tier media placements, establishing executives as thought leaders, and pioneering innovative content strategies.Public relations is ingrained in my core—it's the path I chose after a "career assessment" my parents nudged me to take in high school. Now, I'm an accomplished media relations expert with a proven track record of securing top-tier placements and amplifying brand exposure, including over 600 media wins throughout my career.What sets me apart is my knack for adapting and communicating across industries. My experience spans diverse fields—real estate, consumer tech, mortgage, food and beverage, fintech, life sciences, security tech, property management, certification and sustainability testing, healthcare, and staffing services—touching nearly every aspect of the business world. Whether positioningexecutives as influential voices through thought leadership or organizing comprehensive campaigns that shape narratives, I wield words with precision to garner media attention and shape perceptions.While PR serves as the foundation, a new passion was recently ignited by content marketing. At Aya Healthcare, I spearheaded the development of the content engine for their new Aya Locums division. Crafting content for HubSpot newsletters, SEO-rich website pages, dynamic social media campaigns, and targeted paid ads, our integrated team approach drove a 50% surge in website traffic and a 22% increase in platform signups within 20 months. Additionally, my innovative executive social media initiatives elevated the company's thought leadership by 75%, garnering over 1.2 million impressions.Continuing to mentor and nurture others is my priority in my next role. I excel in developing high-performing, communicative teams, leading PR and marketing teams to consistently exceed revenue goals by up to 15%. By fostering environments of open dialogue, transparency, and growth, I've created spaces where team members feel empowered to learn and succeed. Moving forward, I eagerly anticipate continuing this journey of mentorship and personal growth, benefiting both myself and those I have the privilege to work with.I don't simply check boxes -I drive impressive results. With certified expertise, a portfolio of PR winsand atireless drive for excellence, I'm the communications leader you need. BasedSan Diego, I bring a unique blend of skills and experience. What I'm really after is a company that truly recognizes the value I can add and is genuinely excited to welcome me on board. I'm looking for a place where the enthusiasm flows both ways—where my contributions are valued,and I'm passionate about the mission and my role within it.
2. For a glimpse of my work, visit www.ericafreezepr.com or email me at [email protected] chat. I’d love to support your communications goals.