Candidates in the Crowd: Alison Ehrmann

Today's Candidate in the Crowd is Alison Ehrmann

As the #ShuftanJobReport roars with nearly 11,700 subscribers, I am rolling out my second phase to help people. I post the report on M/W/F and want to use T/Th to feature excellent candidates. I built this community as a way of bringing together job searchers and those who are hiring. As an homage to Sports Illustrated's "Faces in the Crowd," I rolled out "Candidates in the Crowd." This is a white space for candidates to discuss their previous work, hopes, and dreams and show off anything to the network. The candidate will capture a hiring manager's attention, and good things will happen.

I have read hundreds of profiles for people wanting to be on "Candidates," and I am fascinated with the Alison Ehrmann vibe. A person is WAY beyond their resume, and our current archaic marketing trend does not focus on the human side of a potential hire.

Alison Ehrmann, a marketing powerhouse with a global perspective, has explored 86 countries. Her professional success is matched by her personal achievements as a single mom, demonstrating her ability to balance multiple roles with finesse. She even finds time to coach her child's soccer team. Her unapologetic love for reality TV and Diet Coke adds a touch of relatability to her awesomeness. And here's the kicker: she's never had a cup of coffee. This unique trait is just one example of her individuality and the fresh perspective she brings to the table.

First, move over Einstein as we have a new formula in town. Her formula for winning = (brand + performance) x (creativity + data) x (strategy + iteration). Noble-prize worthy, I can't wait for the victory speech.

Alison has been a full-funnel consumer marketing leader for over twenty years, working with businesses, driving revenue, and growing profits in both emerging and established companies.

Alison's career journey is a?testament to her ability to drive results. Her impactful roles?at FreshDirect, Toys R' US, Rockets of Awesome, Thirty Madison, and Nom Nom (Mars) have all seen significant growth under her leadership. She has consistently accelerated sales, exceeding KPIs and finding innovative ways to scale for growth. Her leadership style, characterized by integrity, authenticity, and empathy, has been a key factor in her success.

Companies need more people like Alison. She is not only good at what she does for your business but can also transcend the culture, be a source of perfect leadership, and transform the company into a stable and growing entity.

Enjoy her entry:

Alison Ehrmann Bio

Hi! I’m Alison Ehrmann , an innovative, full-funnel consumer marketing leader with over 20 years of experience in scaling businesses, driving revenue, and growing profits in both emerging and established companies.

My formula for winning = (brand + performance) x (creativity + data) x (strategy + iteration)

“Been there, done that” with full P&L, e-commerce, subscription, digital transformation, and customer journey roles across dynamic and diverse sectors. Some of my marketing leadership roles include:

• Chief Marketing Officer, Nom Nom (Division of Mars) -? Premium pet food; subscription & retail
• VP Marketing, Thirty Madison -? DTC healthcare platform; subscription & ecommerce
• VP Marketing, Rockets of Awesome - Children’s fashion brand; subscription & ecommerce
• VP Digital Marketing, Toys R Us - Mass retail; ecommerce, omnichannel
• VP Consumer Marketing, FreshDirect - Online grocery delivery; ecommerce

My superpower lies in forming deep, empathetic connections with the consumer. By understanding their needs, desires, and pain points, I effectively lead teams to create bespoke marketing strategies, solutions, and experiences to efficiently acquire and retain customers. This fosters trust, loyalty, and advocacy - the fundamentals for enduring brands, competitive advantage, and long-term profitability. Everything starts and ends with the consumer.

Other ways I add value:

• Accelerates sales up to $600MM+ by optimizing 8-figure media budgets to drive awareness, reduce CAC, & improve LTV.
• Exceeds key performance indicators and rights business trends by expertly adapting marketing strategies to align with =objectives & resources.
• Enables businesses to scale for growth by bringing together the right people and technology to get work done.
• Leads with integrity, authenticity & empathy, promoting effective collaboration and cultures of trust, agility, risk-taking and fun.

I am passionate about making things better. ? Also, I’m a great personality hire -? I have references and a network to prove it!

On a personal level I:? have been to 86 countries, I am a single mom by choice to an amazing 9 ? year-old, played soccer my whole life and now coach my son, unapologetically watch reality TV, believe seeing movies in the theaters is the only way to go, and have never had a cup of coffee (but can’t live without Diet Coke).? I am happy and happy with my life - just eager to find my work opportunity.

As for what comes next, this is what I am looking for:

• CMO/VP-level marketing leadership role.
• B2C/Consumer-focused business where marketing is a key driver of growth.
• Culture of collaboration, risk-taking, innovation.
• NYC-based (hybrid or in-office) or remote. Occasional travel is ok.

Simply put, I want to do great things with great people.

Would love to connect:

• Reach me at: ? ????????????.??????????????@??????????.??????
• Follow me/DM: https://www.dhirubhai.net/in/alisonehrmann/