Candidate in the Crowd: Liz Standley

Today's Candidate in the Crowd is Liz Standley

As The #ShuftanJobReport roars with OVER 11,700 subscribers!!!!!!, I am rolling out my second phase to help people. I post the report on M/W/F and want to use T/Th to feature excellent candidates. I built this community as a way of bringing together job searchers and those who are hiring.

As an homage to Sports Illustrated's "Faces in the Crowd," I titled "Candidates in the Crowd." This is a white space for candidates to discuss their previous work, hopes, and dreams and show off anything to the network. The Candidate will capture a hiring manager's attention, and good things will happen. Make sure you are following The Shuftan Job Report for all prior Candidates in the Crowd posts and job postings.

https://lnkd.in/gRP2KKsd

Liz Standley is the kind of marketing pro who looks at the impossible and says, “Hold my Gin & Juice.” She used to work for Snoop...get it? Man, my dad jokes are the worst. With 15+ years of experience, she’s built a career on bold ideas and legendary partnerships, like turning a hip-hop anthem into a global spirits brand or persuading the New York Yankees to put their sacred pinstripes on a low-rider in Times Square (yes, that really happened). For Liz, big wins come from combining creativity, strategy, and just the right amount of audacity.

Her marketing magic lies in blending social media wizardry, event marketing expertise, and cultural relevance to deliver campaigns that get results—and make people ask, “How did she pull that off?” Whether it’s a tailgate tour that boosted sales by 25% or the first-ever alcohol sponsorship for an NCAA Bowl Game, Liz knows how to turn a “crazy idea” into a measurable success story.

When she’s not orchestrating marketing miracles, Liz can be found negotiating with her two enormous dogs (who run her life) or volunteering at her local animal shelter (because two dogs clearly aren’t enough). She’s ready for her next challenge: a senior marketing leadership role where innovation rules and the playbook is more “suggestion” than “law.” Liz is your person if you want bold ideas backed by real results.

Enjoy her entry:

Hey there! I'm Liz Standley, a marketing maverick who turns "impossible" partnerships into "already done" and "maybe someday" into "launching next week." Need proof? I just helped turn a hip-hop legend's signature song into a global spirits sensation. Whether I'm securing groundbreaking NCAA partnerships or scaling brands from zero to millions, my secret weapon isn't just strategy - it's the ability to make authentic connections in a world obsessed with automation.

With 15+ years of experience, I've mastered the art of turning bold marketing visions into measurable business impact. (Ask me about how I convinced the traditionally conservative New York Yankees to let us put their sacred pinstripes on a low-rider for a Times Square billboard - that took some relationship building!)

My Success Equation (The Not-So-Secret Sauce):

(Strategic Partnerships + Brand Innovation) x (Social Media Wizardry + Event Marketing Magic) x (Data-Driven Results + Cultural FOMO) = Marketing Gold that Actually Glitters

I thrive in high-growth environments where I can blend creative storytelling with commercial success. Here's where I've left my mark:

? Senior Director of Commercial Marketing & National Partnerships, By Dre and Snoop - Turned "Gin & Juice" from a song into a global spirits sensation (yes, that was as cool as it sounds)

? Social Media Marketer, On The Rocks Cocktails, Beam Suntory - Made premium RTD cocktails go viral before they were trendy

? Brand and Social Media Entrepreneur, Oh Hey Dallas - Built a 100k+ following (without a single cat meme - impressive, right?)

My superpower? Creating magnetic brand moments that make people say "How did she pull that off?" Like:

? Scoring the first-ever alcohol sponsorship for an NCAA Bowl Game

? Orchestrating an 8-stop university tailgate tour that drove 25% sales growth (and zero noise complaints)

? Building social media followings faster than you can say "algorithm change"

When I'm not making marketing magic happen, you'll find me being outvoted by my two giant dogs on everything from walking routes to dinner times, or volunteering at my local animal shelter (because apparently, two dogs aren't enough chaos in my life).

What I'm Looking For:

? A senior marketing leadership role focused on brand strategy and activation planning where "we've never done that before" is the challenge to tackle

? A brand-focused organization ready for innovative activation planning and leaving the conventional playbook behind

? An environment where creative brand building, strategic activation, and groundbreaking partnerships drive success

? Based in Dallas, TX (but willing to pack up for the right opportunity)

Bottom Line: I'm a marketing leader by title, relationship architect by nature, and someone who believes that behind every viral campaign, record-breaking partnership, or brand revolution is a network of real, human connections. And if you want to know how I really did it... well, that's a story best told over coffee (or a Gin & Juice).