Candidate in the Crowd: Kelly Saffrey

Today's Candidate in the Crowd is Kelly Saffrey

As The #ShuftanJobReport roars with OVER 11,900 subscribers!!!!!!, I am rolling out my second phase to help people. I post the report on M/W/F and want to use T/Th to feature excellent candidates. I built this community as a way of bringing together job searchers and those who are hiring.

As an homage to Sports Illustrated's "Faces in the Crowd," I titled "Candidates in the Crowd." This is a white space for candidates to discuss their previous work, hopes, and dreams and show off anything to the network. The Candidate will capture a hiring manager's attention, and good things will happen. Make sure you are following The Shuftan Job Report for all prior Candidates in the Crowd posts and job postings.

https://lnkd.in/gRP2KKsd

Kelly Saffrey's document reads like a Hollywood blockbuster meets a TED Talk—a thrilling tale of a marketing genius who combines big-picture vision with get-it-done grit. From orchestrating a Hyundai campaign with Annie Leibovitz to driving 6% same-store growth for Panda Express (plus turning social followers from zero to three million!), Kelly's achievements are the stuff of marketing legend.

But wait, there's more! Not only does she crush business goals, but she also manages to make her campaigns heartwarming. Case in point: the 'Homes for Dogs Project,' which helped 20,000 dogs find forever homes—including Max, the canine star of her campaign. (Max even donated his earnings. Talk about a power duo!)

When she's not transforming brands, Kelly's hiking the Palos Verdes trails, sipping wine with flair, or dropping British witticisms. Are you looking for a fearless leader who mentors, inspires, and makes bold ideas a reality? Kelly's the one to call. Make sure your organization has room for this awesome thing.

Enjoy her entry:

Hi, I’m Kelly Saffrey (a.k.a. “Saff”), a results-oriented brand builder who loves making bold ideas

happen. With over 15 years of experience working with some of the world’s most recognized

brands—Hyundai, Toyota, Bayer, Amazon, and Panda Express—I’ve led transformative

campaigns that resonate with consumers and drive measurable results.

I thrive at the intersection of creativity and execution, where big ideas meet business results.

My career has been a mix of game-changing partnerships, record-breaking campaigns, and

brand transformations—all grounded in the ability to deliver on ambitious goals. Whether

orchestrating integrated marketing strategies or fostering mentorship within teams, I bring a

passion for making things happen and ensuring exceptional creative has long-term impact.

What Makes Me Tick (and What You’ll Love):

? Strategic Vision: Proven ability to transform insights into campaigns that exceed

business objectives.

? Master of Execution: Fiercely passionate about supporting great creative work and

known for getting sh&* done —bringing concepts to life in ways that resonate and

deliver results.

? Team Builder: A leader who drives performance through collaboration, mentorship, and

aligning teams around shared goals.

Some highlights:

? Hyundai/Annie Leibovitz “Journeys” Campaign: Orchestrated a campaign that delivered

a 75% increase in Hyundai website visits and a 10% boost in purchase intent.

? Hyundai/Disney 100th Anniversary Partnership: Led a celebrated TV and social

campaign that surpassed automotive industry standards for likability, attention, brand

recognition, and emotion (Source: Ace Metrix).

? 23andMe Campaigns: Championed the Mother’s Day and Father’s Day TV/Social

campaigns, resulting in a 17% increase in DNA test kit sales during the promotional

period (April-June 2022).

? Coldwell Banker "Value of Home" Campaign: Delivered a decade of best-in-class

campaigns, consistently ranked as top-performing by Ace Metrix, solidifying Coldwell

Banker’s position as a leader in the real estate industry.

? Coldwell Banker "Homes for Dogs Project": Launched an initiative that resulted

in 20,000 dogs being adopted, including my rescue dog Max, who starred in the

campaign's commercial. Proceeds from Max's appearance were donated back to the

shelter where he was adopted, amplifying the project’s impact.? Coldwell Banker Rebrand: Led transformative rebrands for both the Coldwell Banker

Real Estate and Global Luxury divisions, driving agent count from 80,000 to over

100,000 and surpassing luxury market benchmarks with 30,000 home sales above

$1M and an average sales price of $1.9M, setting new records for the brand.

? Wine.com "Seriously Passionate About Wine" Campaign: Launched a digital video

campaign that helped increase Wine.com’s sales by 15% in the first year of partnership.

? Panda Express: Drove 6% same-store sales growth year-over-year and grew social

media followers from zero to 3 million in just three years.

Outside of Work:

When I’m not busting the bold moves, you can find me exploring the Palos Verdes hiking trails

with my rescue pup Max, obsessing over real estate, or embracing my love for wine tasting. I’m

also proud of my British roots and how they shape my perspective and approach to leadership. I

bet you can’t guess my favorite four letter word!

What I’m Looking For:

? A leadership role where my expertise in integrated marketing, relationship-building, and

strategic planning can add immediate value. An environment where I can mentor and

grow a high-performing team, fostering a culture of professional development to drive

both individual and collective success.

? An organization that values creativity, innovation, and collaboration, with a commitment

to making a real-world impact.

? Based in California, but open to new opportunities nationwide.

Let’s connect if you’re ready to make bold moves and need someone to champion them!