Candice Jansen x Brand Wars

There are countless rivals for the top spot in a game of brand wars. Coke vs Pepsi, Marvel Comics vs DC Comics, Nike vs Reebok, and Redbull vs Monster.

Traditional marketing would have me at the start, with a list of ingredients, side by side, showcasing the comparison between one product and another, convincing a consumer to make their choice based on quality ingredients, captivating design, and brand reputation. Yet... the most important ingredient and resource are listed the same - water/ carbonated water. I count my lucky stars every day that I don't see the world of water through the lens of age-old marketers.

If water is the most important ingredient in a beverage ( which it is ), why is this not the story you are telling; or are you?

Go ahead, Google the difference between these two beverages....( let me know what you come back with.)

Caffeine. Each brand compares caffeine, taurine, and ginseng, but the fundamental difference lies in the water.

Red Bull vs Monster Energy Drink

Red Bull, is an Austrian energy drink that makes its signature beverage using a very precious natural water from the Austrian alps, to elevate its brand, ensuring a consistent taste throughout the world, no matter the country you buy a Red Bull. With a 38% market share, it is the most popular energy drink brand as of 2019. In my personal opinion, this is the only energy drink I would consume if I were to stray from water because the water is natural and of exceptional quality.

Red Bull , while your water source is exceptional, your storytelling isn't, and I am open to heading up your marketing department, I think it needs a boost in the right direction.

Monster Energy, with its head office based in California, Monster produces an energy drink made using "carbonated water' and manufactured in several countries. "The company does pack some of its products in certain locations—like Australia, Brazil, Canada, Europe, Mexico, and the US." but doesn't specify what source of water is used to manufacture this beverage. Monster Energy , perhaps you could share this information with us. Experience tells me that there is a very technical and thorough process in which the water is processed before this is used in your beverages, but where is this water sourced?

Now, not every beverage manufacturer is expected to use natural water to make their product, but when it comes to brand wars over who has the best product, the water cannot be overlooked.

yours in hydration

Candice Jansen, Water Sommelier