Cancel Culture? These Are the SVOD Users Who Churn Most
This week, we're looking at:??
Well That Left A Mark
An... eventful Oscars this year delivered for advertisers, according to?iSpot.tv.?The show accounted for 778 million impressions on Sunday – 9.2% of the day’s impressions, and was the No. 13 program by impressions for ABC in primetime this year.?
Travel Takes Off, And The Shopping Follows
The pandemic created a pent-up demand for travel and exploration among a restless, stuck-at-home public. According to Tubular Labs, this manifested in a surge of travel-related content that generated as much as 30% of the travel-product shopping activity on Amazon.?Get The Data.
A March Madness Miracle??
Despite a small following and little name recognition prior to its Cinderella run to the Elite 8, St. Peter’s has become the most-watched team of the NCAA Men’s Basketball Tournament so far, with 14.3% of watch-time?according to VIZIO’s Inscape.
Talking 'Bout My Generation (Churn)
While churn is a constant reality for all SVOD services, Gen Z and Millennial subscribers are ditching services at a far higher rate, according to a report by Deloitte Insights. 49% of millennials and 46% of Gen Z viewers cancedl an SVOD service in the last six months, compared to 36% of Gen X and 12% of Boomers.? (Source:?Deloitte)
Loyalty Is as Loyalty Does
Customers know that their data is just?as important to brands as their dollars, and so they're?only spending that currency on brands they trust most.?According to Cheetah Digital's 2022 Digital Consumer Trends Index,?57% of consumers say they are prepared to pay more to buy from a preferred brand that meets the following criteria.
(Data shows largest YoY preferences increase).?Read More