Canadian Auto Sales Hit Record High In 2016, Driven In Part By Luxury Vehicle Sales.

Canadian Auto Sales Hit Record High In 2016, Driven In Part By Luxury Vehicle Sales.

Canadians bought vehicles in record numbers last year, with dramatic gains from consumers who bought  luxury high-end models.

Jaguar had the biggest percentage gain of 134.1 per cent to 3,034 in 2016, while Mercedes-Benz kept the #1 volume spot for the 3rd year in a row with 48,320 units.

According to  Des Rosiers a Canadian Automotive Consulting firm,  "Boomers are retiring in record numbers. The kids are gone, the college costs are gone, the housing costs are paid for and they're treating themselves to vehicles. Nice vehicles."

Some Of the Luxury Auto Manufacturer Sales movers in Canada for 2016

  • Mercedes-Benz: 48,320
  • BMW: 44,621
  • Audi: 30,544
  • Jaguar Land Rover: 12,174
  • Porsche: 7,061
  • Volvo: 6,103
  • Maserati: 682

“Luxury vehicles are the fastest-growing segment in Canada and across many nations this year. Purchases are being driven by rising household wealth — the key driver of the luxury auto market — which is being buoyed by strong equity market performances across much of the globe and ongoing house price appreciation” said Carlos Gomes, Scotiabank senior economist.

Cheap credit also helps. What’s been true for the housing market also holds for car buying. When you compare the current lease programs and high residual values the step up to the luxury market is not that far from the near luxury brands.  

Mercedes-Benz Thornhill is truly Driven to Delight and has led the charge in 2016 as Canada's #1 volume Mercedes New Car retailer, include the fact that they have the Top Sales and Service Experience rating in Canada and captured the exclusive 2017 Star Dealer award, you owe it to yourself to find out why more Canadians are choosing Mercedes-Benz over any other Luxury Brand in the world.

Khasan Aripov

Founder & CEO | Virtual Production, Equipment Rental @ SP Studios Canada

8 年

Good Job and great article

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