Can Your Prospects Binge You?
February 10, 2025

Can Your Prospects Binge You?

Before I hired my current mentor, I started by binging her content and attending a 5-day Challenge she hosted. I had heard of her before, but when I saw her interview on my previous mentor's podcast, I had to learn more.?

So I went to her socials, I went to his YouTube channel, and began essentially validating that she was the right person for me to work with to go to the next level. Here's the lesson:

What if someone was looking for the solution you offer, and after a couple of gentle nudges, wanted to learn more??

Do you have at least one platform online where prospects can access the minimum of 7 hours of content most professional service buyers need today? And after that, do you have a strategic way of reaching out to them online and enrolling them into a 5-figure coaching program without a sales call? Sounds like a dream doesn’t it?

But that is exactly what happened to me as a consumer - and it is exactly what we make available to prospective clients for our programs. For example, check out our newly updated?YouTube channel,?where we add new content every week.

Another example is our Facebook group, Growth for Female Founders, where we have dozens of videos as well. I know that as I write this, the chances are good that you know this is an area you could improve in. For 95% of coaches, that is the case.?

Put a plan in place to go live in your group once a week for the next 8 weeks and store those videos where someone can watch on demand.? And be sure you address all of the key pain points, desires/dreams and potential objections your ideal clients have in these videos. You’ll be amazed how much easier it is to enroll clients with this approach!


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About the Author/Publisher

Marcia Bench is CEO of Female Founders Growth Academy, her fourth business, dedicated to helping female founders grow their businesses using digital products and online content. She also heads up the Digital Marketing Club, providing monthly fresh social media content templates, and the PLR Products Vault, providing resellable digital products for coaches and digital marketers.

Her online career began when she founded the first career coach certification company in the world in 2001. She sold it in 2020 after 19 years and expansion into 42 countries. A 30-time author, Marcia was the third author published by Hay House. Her books include?Taking the Leap: from Employee or Executive to Female Founder, The High-Ticket Group Coaching Method?and?Conscious Client Attraction.

Dr. Mindy L. Gewirtz, MCC

Executive, Career, Leadership Coach. Coauthor 5 books. Level up promotability to the C-Suite. Mentor Coaching. Adjunct Faculty

3 周

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