Can Your Business Predict the Future?

Creating solutions to a problem that doesn’t quite exist yet is truly the best way forward!

So here is today’s million-ringgit question: Have you ever wondered how a company could create a brand-new product that catches like a, er, virus (in view of the current COVID-19 scourge)?

Ever wondered how a brand-new app released into the App Store is suddenly a hit and downloaded by millions?

How is it that great companies, incredibly quick, scaling start-ups like Kaodim and Carsome can pretty much predict the future and understand what their audience and their market wants before they even realise it?

You know, there’s actually an easy answer for the above…

It’s because they are simply solving a problem happening now with a solution that either didn’t exist or wasn’t providing as much value as their new solution implements.

Really… That’s it!

That’s what predicting the future is all about, especially so in the world of business.

So, if you’re a disbeliever, ask yourself: Why is that such a difficult concept to grasp?

Just think about it…

Why is it that so many established, big money enterprises and thousands of early-stage start-ups alike, fail to understand this basic fundamental?

It’s mainly because all of these companies and start-ups are focused on the wrong priority!

They’ve got eyes only on their own egos or bank accounts by creating solutions to problems that we do not need solving or worse, just iterate and fine-tune an existing idea that may give an ounce more of value, but won’t get anyone to ditch their current solution!

Successful companies can predict the future because they see a major problem, with an audience that is willing to pay good money for a better solution, and create it. They make solving the problem their main priority!

In fact, they make solving the problem their only priority…

And you know what? Here is the craziest part.

Those companies, start-ups and entrepreneurs focusing only on making money, they often end up burning out without making much, if anything.

Meanwhile, the companies, the enterprises, the start-ups, the entrepreneurs predicting the future by solving real problems and use solving that problem as their main motivating factor…

Not only do they end up winning over their markets and the glory that comes with it, but they also end up making the revenue and the profit that everyone else was chasing after!

Remember, the more value you put into the marketplace, the more money you bring back to yourself.

So the reality is, none of us can predict the future! However, we can take the time to figure out our biggest pain points and build or create solutions to them.

When you do, you’re the closest thing to a mind-reader, a fortune teller, and you’ll be looked at as one!

But I know the real secret, though: You’re just a company, an enterprise, an executor, an entrepreneur who knows a thing or two about being something that matters. That’s it, really!