Can your brand story help you win grants?
Johnna Lacey
Consultant, Author | Empowering business owners and nonprofits to tell their unique story to impact the world
Grants are the go-to for nonprofit organizations. After all, the money is out there waiting to land on the right program. The funders desire to partner with organizations seeking to grow the greater good of the community and beyond.
But did you know that grant funds are not limited to nonprofits? There are grants for artists, authors, and small for-profit businesses.
Landing a grant is a challenge. It takes a lot of study and understanding to ascertain if a grant fits with your organization. And even if you do all the right things in your grant application, it does not guarantee your hours of hard work will snag you those funds because it is a competitive market. But applying is still worth it because you just never know.
While this article will not dive into the available grants for nonprofits and businesses, it will discuss an important element in increasing your chances to win that grant: your brand story.
If you are applying for a grant for your program or project, why does your brand story matter? What questions are funders asking that your story can answer?
Need help telling your business or author story??My brand training helps you live your brand by recognizing your story and learning how to use it effectively to enhance engagement and increase sales. To learn more, reach out to me at jmlacey.com.
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About the author:
Johnna Lacey is the CEO and founder of J.M. Lacey Communications, LLC, which focuses on writing and brand storytelling, training and coaching. Built on empathy and the desire to eliminate frustration for business owners, leaders, and nonprofits, J.M. Lacey Communications seeks ways to simplify what has been unnecessarily complicated using proven systems to achieve results. She is the author of 23 Ideas for Writing Dynamic Professional Letters and Cards:?The art of saying thank you and other correspondence.
She can be reached through her website: jmlacey.com, or via email: [email protected].