Can you tick the social media box and say ‘that’s done’?

This blog first appeared HERE on the DLA website

If you become World Champion at anything – a sport, speed reading, chess, wellington boot throwing. What do you do next? Rest on your laurels or start preparing to become World Champion next time? Lance Armstrong, who was once regarded as being quite good on two wheels, wanted to be the best, but to remain at the top he had some outside assistance. He didn’t want to be anything but the best, year in year out.

Whenever I come across anyone that says they’re the best, world’s leading (I hate that one – it’s so overused), world renown etc etc. I often wonder who says so? A few months back, I ended up on a list to be voted as the world’s best/leading xxx xxx – the trouble is, I was on a list of arbitrary people and the list kept growing as others were ‘nominated’. They didn’t have to do anything to be nominated so it didn’t mean anything.

Sales people can be top for the year, quarter, month and then have to repeat it all over again – often having to start for scratch. I knew of a company that didn’t pay their salespeople for overachieving against their target. That’s like becoming World Champion and stopping – until the next year. The incentive has gone.

Now let’s get to why I’m sitting on a train typing this as the man next to me plays some kind of modern ‘snake’ on his phone. People are looking at social media to make their money/fortune, there are social media experts everywhere, there appear to be more 'World's Number 1’ sales trainers than grains of sand in a thimble. Google ‘LinkedIn expert’ and you will be presented with a long list of people that will happily take your profile from being poor – to still being poor – and ask you to pay for the privilege.

I work with a group of people that are very humble, we are good at what we do and we love that none of us claims to be the world’s best. We leave that up to our customers to decide. We know, like you, that life is a journey, and to a large extent – we can control how exciting we want that journey to be. The great thing about our journey – helping businesses get social into the heart of what they do – is that there will never be a time when any of us can tick a box and say ‘done that’. 

LinkedIn will never send you.......Click HERE to read the remainder of the article