Can You See The Extra $250K In Profits In These Stats?

Imagine having an extra $250K with one ad campaign. A few years ago that was enough to buy a house in many areas of the country.?

So even if you can’t pay off an entire house with a duffel bag of $250K cash in today’s market, you could pay all cash for a lamborghini. =)

Did you know that realizing these results are even easier than you might think?

In today’s article, I will show you how we piled through mountains of data in our campaigns to figure out how to scale a winning campaign to the moon, resulting in a huge windfall. The most intriguing part about all of this is that those that learn how to do this can go from being a smart marketer to a rich marketer.??

You see, there's a big difference between being a smart marketer and a rich marketer. I see so many good, smart marketers who could actually impress the hell out of people at a luncheon or as a speaker at a conference. But they aren't making the kind of money they thought they would be when they came into the business.?

Is it because marketing is changing so fast? We are no longer in the age of Ogilvy and direct response, is it too hard to keep up?

Even though the mediums change, the same premise is true. Smart marketers work smarter, not harder.?

“Properly exploited, one good idea that occurs to you while walking on a beach is worth more than 10 lifetimes of hard work”-Gary Halbert

Just having good ideas won't make you rich though. Rich Marketers live and die by their numbers, but they also do something pretty special: They know when to dial up their campaigns when they see the numbers that make sense for them, whereas poor marketers never fully know when to “pull the trigger” on scaling up.

Take a look at the screenshot below. Those two columns represent funnels for upsell paths, part of an ad campaign. If you look at the numbers, both upsell paths are doing well. But one is clearly doing better than the other.?

Some marketers, even good ones, would say to themselves, “Well, we’re doing pretty well here. They’re both doing good. Since that is the case, let’s not make any changes, let’s continue as is.”

However, while they are both performing well, one is clearly outperforming the other. You can see from the various metrics we use, the better performing upsell path generated 12.7% more gross profits for the client. That was twice the profit with five times the customers.?

The client had $200,000 more in gross profits compared to the other funnel.

What did we do? We shut down the lower-performing funnel and directed all our advertising dollars to the better-performing upsell path. Seeing ALL the data and knowing when we had something...we were able to make the call and give that funnel the fuel it needed to make serious profits.?

To see an entire case study on how we did this, make sure you watch the video below that is ‘chock full’ of juicy ad conversion goodness.?

The Moral of the Story

My advice to my clients is this: get all the data you can lay your hands on re: your ad campaign.

Then, analyze the hell out of that data so you understand what is working for you.?

And what isn’t.

Lastly-be bold. If you are confident in your data, and you fully understand it, put the pedal to the floor. Go all in with confidence.

Be a rich marketer, not just a good one.?

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Andrew James is the CEO and Founder of EyeBall Division, LLC in Park City, UT. He is an expert in Internet marketing and social networking. He helps advertisers maximize their ROAS strategy to increase gross profits.?

That puts them in charge. And they become the 800-pound gorilla overnight.?

If you would like to talk, you can get on Andrew’s calendar here.?