Can You Really Turn Your Passion Into Profit?

When a potential client reaches out to me for help, usually they have a burning desire to start a coaching or consulting business. The very first question I ask is "do you have a solution to a life or business problem?" I never ask "what passion do you want to monetise?"

Passion is wrapped around many experiences. Sure, some are derived from natural gifts and talents, whilst others are learned experiences that become a passionate affair.

In todays economy, where the 40+ highly skilled, professional executive is being made redundant and finding it increasingly difficult to get back into the workforce, we should actually be asking "can I package my gifts, talents, abilities, story and skills into a solution that can solve a complex problem?" That is a completely different angle.

The World Economic Forum released a white paper in 2016 titled 'The Future of Jobs' and it stated, quote "On average, by 2020, more than a third of the desired core skill sets of most occupations will be comprised of skills that are not yet considered crucial to the job today, according to our respondents. Overall, social skills— such as persuasion, emotional intelligence and teaching others—will be in higher demand across industries than narrow technical skills, such as programming or equipment operation and control. In essence, technical skills will need to be supplemented with strong social and collaboration skills". 

Passion doesn't always convert to profits. However, incorporating your passion into your 'expertise' can be attractive, quirky and actually add value. After all, its a part of your unique DNA and a part of your natural state.

Combining who you are, including passions and skills into a 'problem solver' specifically targeting a vertical market or industry, is an opportunity for all 40+ highly skilled execs who can't find 'a job'. It requires a different way of thinking, what I call the 'new way' of thinking because the past no longer fits with the now and will definitely not fit in with the future.

Every industry is being disrupted, including the coaching and consulting business which has become the 'new black' because the time for money model is limited and no longer sustainable. The new coaches and consultants are moving into a highly scalable online model and that requires not only a mind shift but also brand re-positioning & a clear solution.

I have created a FREE ONLINE BUSINESS VALIDATION ASSESSMENT that helps you define your personal brand by unpacking your gifts, talents, skills, clarify your offer and target customer and assist you in validating if in fact you have a solution to a life or business problem. Click the image below to get immediate access.

Please leave a comment and feel free to connect with me. View My Website - Mary Henderson Coaching

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