Can You Really Message People Directly Through Groups?
Yes, you can!
LinkedIn has a habit of making changes and not telling us about it - one of these changes happened recently when LinkedIn lifted the limit on the number of people you can message through a group on LinkedIn.
So How Does This Play Out In Practice?
First, find a group with your target audience in - for example, if you want to find a group with Managing Directors in, type "Managing Director" in the search bar, select Groups and join relevant groups:
Once you've been accepted into a group, go to the group and select Show all to see all of the group members:
This will take you to a page that looks like this:
You can then message anybody in the group, regardless of whether they are part of your network or not!
How Many People Can You Contact?
Although there is no limit, in practice you should be able to message 200 people per day without any problems.
So 200 message per day x 20 days per month = 4,000 messages per month.
If you want some help with finding the right groups, deciding what to say and creating a bespoke LinkedIn marketing strategy for your business, you might be interested in:
Alternatively, if you want somebody to create a bespoke LinkedIn marketing campaign for you, then book a call here