Can you really afford a full marketing department?
Joanne Pigram FCIM Chartered Marketer
Danaher & Walsh | Head of Marketing & Social Value Lead
Here’s the issue; You need a copywriter to improve your website, write blogs and emails for you and review your social media content BUT digital is where it is at. You also need someone to post on your social media channels and run advertising campaigns, look after your SEO, help with click ad campaigns, video, webinars and so on.
Can recruiting one member of marketing staff bring all of this expertise in house? Probably not – it’s a lot of skills for one person to have. With this in mind, how does a full marketing department at a fraction of the cost sound?
SMEs are predicting business growth of 8.1% in 2021, according to new figures from Barclaycard.
The same customer survey, conducted by Barclaycard, also found that with economic recovery in sight, SMEs are preparing by:
- Increasing marketing spend (62 per cent are planning or have planned to do so)
- Saving cash (42 per cent)
- Changing their offering to suit customers in ‘the new normal’ (42 per cent)
If you are planning on increasing your marketing spend but are also keen to save cash, then Fill the Gap Marketing could be the perfect solution for you.
Why use Fill the Gap Marketing?
Here at FTG, we are a professional team of qualified and experienced individuals, offering you the expertise of a full marketing department at a fraction of the cost.
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By using us, we save you the hassle and expense of recruiting staff and the overhead costs that this entails. You are also able to alter your marketing spend with us, as and when you need to; providing flexibility to suit?your?budget.
From writing your full marketing strategy, we can develop and deploy your content marketing plan, enhance your copywriting, improve your SEO, give your website an overhaul (should it need one), manage your social media accounts, including your social media adverts and so on. What’s more, we can adapt our services to suit a range of budgets, big or small.
Although you will be supported by a team, you will have one dedicated Account Manager who will oversee all of your marketing strategy and implementation. We come from a range of backgrounds and have a huge variety of experience and expertise, making us adaptable to many sectors and innovative marketing campaigns.
Our customers see us as an extension of their own team, and we feel that way too. We care about your business. We care about your clients and helping you to win more. Our Account Managers are always just a phone call or email away, should you have an issue or an idea for business growth that we can help you with.
Ready to grow your business?
Need to ‘do some’ marketing but don’t know where to start? Fill the Gap Marketing is here to act as your marketing department; together, we can grow your business.
Simply book a?Complimentary Marketing Consultation?with us today so we can get to understand your marketing needs and you can a good feel for what it’s like to work with us. We look forward to meeting you.
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