Can You Re-Write The Playbook For PR?

My first job out of college was in PR, and I spent the first few years of my career working in PR and marketing communications.

And over that time I've become obsessed with PR.

I love reading about legendary founders and CEOs like Steve Jobs and Marc Benioff and their playbooks -- and obsession with -- PR.

I love coming up with new ways to get coverage, and I love thinking how much the landscape for PR has changed in the last few years. For example, a podcast interview or guest blog post today could have 10x the impact of a traditional press hit if you find the right audience.

But this post isn't about me.

It's (hopefully) about you -- because here's the deal:

We are looking for someone to join our marketing team at Drift and re-write the playbook for PR.

Here's a link to apply if you're interested.

PR & Communications Manager At Drift

You can’t stop thinking about new stories to pitch and new ways to pitch them.

You have experience with traditional media, know the ins and outs of embargoes and exclusives, and have landed coverage in places like the Wall Street Journal and TechCrunch.

But you also think that traditional PR and the boilerplate stuff you get in a press release can be a little bit, uh -- traditional, so you have built out a PR playbook that includes things like podcast and video interviews, guest posts, bylines, articles on LinkedIn and Medium, speaking, customer advocacy, and more.

If that sounds like the type of PR and communications work you’ve done and get excited about, then we’d love to chat with you about this role.

What you will be doing on the marketing team at Drift:

• Day-to-day media relations with the tech and business press.
• Day-to-day relations with bloggers and influencers in the marketing and sales space.
• Building out our customer advocacy program and empowering customers to amplify the Drift brand.
• Creating our speaker program
• Analyst relations with our product team
• Award submissions
• Communications strategy and execution (from pitching to press releases) for key company events, hires, product launches, and milestones.
• After 3-6 months at Drift, you’d be able to write the playbook for modern PR.

About you and what type of skills you’ll need:

• You are highly organized with strong fundamentals in PR (from media lists to our speaking calendar to media monitoring).
• You’ve written everything from pitches to press releases to bylines. But you’re not just a writer -- you’re an exceptional writer. Our team could turn to you for everything from website copy to internal emails if needed. And you write like you talk -- your best pitch feels like a 3 line email you’d send to a friend to invite them over for dinner.
• You have a strong presence on Twitter and have used it to open conversations with everyone from reporters to influencers.
• You have a sense urgency. You’re pushing to amplify Drift through PR and marketing communications every single day, not just big product launches or monthly press releases.
• You believe there’s no PR that’s too small. You’re always replying to HARO requests, submitting expert tips to blogs, and you give podcast interviews as much weight as a big traditional media hit.
• You can take ownership and run PR on your own. You’re self-motivated, can move fast, and most importantly, you’re self-sufficient -- if you need something, you can find it or just go and create it on your own.
• 4-6 years of PR experience is preferred, but this is just a benchmark. The right person is more important than any number of years on a resume.

Strong preferences for:

• Candidates who have worked in-house and at an agency.
• Candidates who have experience in B2B SaaS.

If this role sounds like it's right up your alley, I'd love to chat. My email is [email protected]