Can You Lead The Content Team At Drift?

Content has been our number one marketing channel at Drift, and now we’re looking for a Team Lead to take things to a whole new level for 2018 and beyond.

The Content Team at Drift is responsible for the Drift Blog, our podcast (Seeking Wisdom), and all of the other content we create at Drift, whether that’s a new Slideshare presentation, speaking deck, infographic, original research, and whatever you tell us we should be focusing on.

We create content for two core audiences at Drift: forward-thinking CEOs who are focused on hypergrowth, and marketing and sales teams who are re-thinking the way they do things to match the modern buying experience that customers expect today. As a result, our content should feel more like Harvard Business Review than Buzzfeed.

But here’s the most important part: we are creating content for people.

Real people just like you and me. So all of our content needs to be written in the language that people like you and I use in everyday conversation.

This quote from David Ogilvy says it all:

“When copywriters argue with me about some esoteric word they want to use, I say to them, ‘Get on a bus. Go to Iowa. Stay on a farm for a week and talk to the farmer. Come back to New York by train and talk to your fellow passengers in the day-coach. If you still want to use the word, go ahead.’ Copy should be written in the language people use in everyday conversation.”

Still with us? Maybe even nodding along? Then this job might be right for you. Here’s a bit more:

What you will be doing on the marketing team at Drift:

• You will lead our Content team, which includes managing internal and external writers, but you will still be a writer first: this job is far from middle management. You’ll be expected to create and produce 90% of the time, so if you love managing people and creating, then you’ve come to the right place.
• You’ll be writing all different types of content -- from interviews to original research to case studies and product launches.
• In addition to creating regular content for the Drift blog (2-3x/week), you’ll become a regular contributor to blogs outside of Drift (guest posts, contributed columns, etc.)
• You’ll work across the marketing team to provide content and copy as needed for the Drift website, speaking decks, email copy, Drift Studios, and more.
• You will also be responsible for running our podcast, Seeking Wisdom. This includes managing the team that creates and edits new episodes, the editorial calendar of upcoming guests, promotion for new episodes and more.

About you and what type of skills you’ll need:

• You have deep experience as a writer.
• You have led a team of writers before (internal or external).
• You could teach a masterclass on keyword research and coming up with great content ideas.
• You a pro with tools like SEMRush, BuzzSumo, Ahrefs, and Google Analytics.
• You have managed an editorial calendar and have a tight process for planning future content.
• You treat your work like a journalist. You can do your own research for a story. You can make a target list of five people we should interview on the Drift blog, handle the outreach, and set up Skype calls to record the Q&A.
• You’re a pro at figuring out which content is resonating and what to go and create more of.
• You’ve owned a traffic goal before and know how to grow traffic month over month, year over year.
• You’re ready to think different and rewrite the rules for how a B2B company does marketing.

Previous podcast experience is not required but definitely could help.

Here's a link to apply (or email me dg@drift).