Can you have both? Technology & Human Element
Ferdi Steinmann
Reigniting Strategic Vision at LOGIC-on-Fire in Life Sciences & Software
The BioPharma & Medical Device industry is undergoing a fundamental shift, moving from a focus on products to patients, with increasing emphasis on patient engagement and outcomes.
While companies are eager to adopt patient-centered practices, the reality is that silos and fragmented approaches to operations, organization structures, and technology, prevent them from fully realizing patient centricity at scale.
One of the core drivers of this is the general lack of patient adherence to prescribed medications. Non-adherence poses tremendous challenges and costs for not only individual patients, but also healthcare providers, payers, and of course, biopharma companies.
Patient-centricity involves orchestrating thoughtful engagement across channels. To successfully do so, patient engagement programs require a human touch empowered by the right technologies.
Join C3i Healthcare Connections and PegaSystems for an interactive webinar and gain answers to the following questions:
· What does an effective patient engagement program look like?
· How do you engage patients the right way?
· What is the role of technology in the patients’ journey?
Improving Design and Delivery of Omni-Channel Patient Adherence
April 6th at 11:00 AM - 12:00 AM (EST)
Presenters:
Susan Mattson – Senior Director, Account Management at C3i Healthcare Connections
Ed Chase – Director, Life Sciences Solutions at Pega Life Sciences