Can you develop your business with a simple glass of water?

From battling unanticipated pandemics to rising geopolitical tensions and onto rapid climate change, executives face an ever-growing list of issues – and that’s before they even consider the day-to-day requirements of meeting new customer demands and supporting business growth.

Dealing with this broad range of concerns is a significant test. By taking advantage of innovation, executives can embrace these challenges and help their businesses to develop – but only if technologies become part of a wider ecosystem of change and are implemented wisely.

As many as 84% of executives say innovation is extremely or very important to their companies’ growth strategy. Such is the reliance on innovation that worldwide IT spending will?reach $4.5 trillion in 2022, an increase of 5.1% from 2021, according to analyst Gartner.

What’s more, researchers estimate that further innovations across areas such as the metaverse, the blockchain and the circular economy will add trillions of dollars of new value to the global economy by the end of the decade. In our uncertain world, where sustainability matters and scarcity of talents become mainstream, one thing is certain – technology is everywhere, and its influence is only going one way: upwards. It’s why we, at Capgemini, believe that every business is now a Technology Business.

This close interaction between technology and business presents huge opportunities – the organizations that get this entwinement right will improve their operations, delight their customers and create a brighter, sustainable future for all of us.

However, while the positive power of innovation is evident, the route to tech-led success is far from clear. Capgemini research suggests half of business leaders feel their organization is unable to keep up with market changes, with only 17% believing they have a company-wide culture of innovation.

Some businesses remain wedded to the systems, processes and cultures of the past. When they should be using technology to explore new markets and opportunities, and install fluidity and agility, they instead risk being disrupted by faster moving, data-savvy rivals. So, while every business is a Technology Business, some organizations are struggling to use technology to embrace change and achieve growth

Emerging technologies such as artificial intelligence and automation promise?the opportunity to do more with less, but we must be careful to remember that technology does not work in isolation. If we’re truly going to not only revive our businesses, but create new, sustainable models, then we need to make human agency part of the process.?Technology is just a means to an end – it is people who ensure the successful application of innovation.

We must work collaboratively across organizations and out into a wider ecosystem of partners to deliver a better, technology-enabled future for our businesses, its employees, and our customers.

It’s in this context that we present TechnoVision 2022, the latest edition of our annual guide to emerging trends in technology and business that address innovation, sustainability, and scarcity. TechnoVision 2022 describes 37 technology trends – based on the contributions of Capgemini experts from around the world, from many different domains. We show how successful executives adjust their technology strategies to the challenges and opportunities they encounter, transforming business and technology in a continuous flow.

As we suggest in TechnoVision 2022, it’s time for actively?“Being Like Water”. Agile executives will develop reimagined and tech-led business models that help their companies excel, and they will exploit new technology trends to innovate, adapt and achieve corporate and societal goals in a sustainable manner.

The challenges your business faces are plentiful, but you also have a once-in-a-generation opportunity to use innovation to create a brighter, more sustainable future. Let us help you and your business to flow in the right direction.

To find out more about TechnoVision 2022, visit?https://bit.ly/3FpEo7V