Can you describe your nonprofit in six seconds?

In the era of digital marketing, your brand messaging has six seconds to connect. Forget the “elevator speech” you were taught back in the day and think more like “t-shirt pitch.”

Nonprofits are advised to spend 5-15% of their total budget on marketing.

Digital marketing likely claims about a third of that investment. So…how can you make sure you’re investing it wisely? There’s never enough marketing money.

With website bounce rates averaging 45%, many brands fail the six-second test.

Their prospects bounce from their website before they communicate the six or seven foundational words that effectively make a connection.