Can you change the campaign objective once it's set up in Google Ads?

Yes, it is possible to change the campaign objective in Google Ads once it's been set up. However, it's important to note that changing the objective can have an impact on the ad format, bidding strategy, and optimization tactics used in the campaign.

Here are the steps to change the campaign objective in Google Ads:

1. Sign in to your Google Ads account and navigate to the campaign you want to edit.
2. Click on the "Settings" tab at the top of the page.
3. Scroll down to the "Campaign goals" section and click on "Edit" next to the current objective.
4. Choose the new campaign objective that you want to use and click "Save."
5. Review your ad groups, ads, and targeting settings to ensure that they align with your new campaign objective.

It's important to keep in mind that changing the campaign objective can impact the performance of your ad campaign. For example, if you switch from a sales objective to a brand awareness objective, your ads may receive fewer clicks but generate more impressions. Make sure to regularly monitor the performance of your ad campaign and adjust your strategies as needed to optimize your results.

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