Can you change the bid strategy once it's set up in Google Ads?

Yes, you can change the bid strategy for your Google Ads campaign even after it has been set up. However, it's important to note that changing your bid strategy can have an impact on your campaign's performance and may require some adjustment to your existing bids and settings.

To change your bid strategy in Google Ads, follow these steps:

1. Sign in to your Google Ads account and navigate to the campaign you want to edit.
2. Click on the campaign settings tab and select "Bid strategy."
3. Choose the new bid strategy you want to use for the campaign. You can choose from several options, including manual CPC, target CPA, and target ROAS.
4. Follow the prompts to update your settings and save your changes.

Once you've changed your bid strategy, it's important to monitor your campaign's performance closely to ensure it's achieving your desired goals. Depending on the bid strategy you choose, you may need to adjust your bids or other campaign settings to optimize performance.

It's also important to note that some bid strategies, such as target CPA and target ROAS, require a minimum amount of conversion data to work effectively. If you're switching to one of these bid strategies for the first time, it may take some time for Google Ads to collect enough conversion data to optimize your bids and achieve your desired results.

In summary, changing your bid strategy in Google Ads is possible, but it's important to approach it with caution and to monitor your campaign's performance closely to ensure it's achieving your desired results.

#googleads #marketing #ppc