Can Web3 take Entertainment to the Next Level?
Tiger Research Inc.
Tiger Research Inc. is a Web 3 advisory & research firm based in Seoul, South Korea specializing in Asian Market entry.
1. Introduction
The entertainment industry is integrating Web3, moving beyond technical trials to a fundamental shift. Unlike traditional passive models, Web3 fosters active participation.
Web3 adoption in entertainment faces challenges. Technical barriers limit fan participation and mass adoption. Market volatility and negative perceptions add to resistance among fans.
The entertainment industry must assess Web3’s practical value, not just its implementation. This report explores recent Web3 use cases and future trends, focusing on fan-driven mass entertainment.
2. Web3 Powered Entertainment Projects
2.1. Modhaus: Rethinking the Core of the Industry
Modhaus is a Web3-based entertainment agency in South Korea. It pioneered fan-participatory artist groups, tripleS and ARTMS. By leveraging Web3 technology, Modhaus enables fans to engage directly in artist activities. Fans earn tokens through community participation and NFT photocard purchases. These tokens grant voting rights on key decisions, such as unit formation and concept selection.
tripleS and ARTMS built a strong fanbase through consistent activities over two years. Billboard recognized one of their albums as a top K-pop release of 2024. Their success came from prioritizing content quality and fan engagement—the core of entertainment. Unlike many Web3 projects focused on short-term speculation, Modhaus emphasized high-quality content and genuine fan interactions, securing mainstream appeal.
Web3 technology played a key role in their success, especially in ARTMS. The Produce 101 vote-rigging scandal damaged trust in the Korean entertainment industry. ARTMS members also faced financial disputes with their former agencies. Fans demanded greater transparency, and Web3 provided a solution. NFT sales recorded revenue openly, allowing fans to track earnings for their supported artists. This transparency strengthened trust between artists and fans.
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