Can We Truly Ever Be Ready to Die? It Turns Out We Do. With Death-Tech! “Turning End-of-Life Rituals Into Thriving Business Opportunities”
Image Credit: https://www.lummi.ai/ berol
Welcome to the evolving world of "Death-Tech," where technology helps ease the process of preparing for the inevitable - “mortality“.
“Death & Taxes are the Only Two Certainties in Life”
This timeless observation by Benjamin Franklin, serves as a great starting point for the discussion on navigating the realities of death and dying as one grows older.
With death being the only certainty in life, it pays to be prepared! Preparing for death has always been a difficult process. Although it’s a basic fact of life, talking about death has often been met with avoidance. However, growing awareness is changing all of this. Normalizing death is opening the opportunity to prepare for it through comprehensive end-of-life planning like writing a will, planning funeral details, and disposing financial and digital assets. People are beginning to understand the many benefits of advance end-of-life planning even more so as a new wave of innovation sweeps through, changing and challenging how we perceive and manage our end-of-life.
End-of-life planning may not be a cheerful task but is nevertheless an empowering process that helps people feel in control over their legacy, healthcare, and the distribution of assets. For end-of-life planning to be effective, communication is important to ensure that family members, trusted advisors and caregivers are actively engaged to ensure that everyone is aligned with the individual’s wishes. Having a well laid out roadmap goes a long way in bringing comfort, clarity and reduced emotional and logistical stress to families during trying times. From minimizing family disputes to ensuring safe beneficiary support through thoughtful financial provisions, advance-care planning offer great comfort and satisfaction, knowing well that one’s affairs are put in order.
"When Dying is the Last Thing We Do in Our Lives, Why Not Allow Technology to Help Us Turn it Into a More Meticulously Planned Graceful Experience"
With a digital approach to end-of-life planning, technology is now offering a huge helping hand, transforming not just the planning process for individuals but also “Deathcare Services” into a lucrative business opportunity, which is projected to be worth US$209.6 billion by 2030 from the estimated US$138.9 billion estimated in the year 2023. The integration of mobile apps, AI tools, direct-to-consumer models, and personalized services is redefining how people can approach their end-of-life decisions. Death-Tech is making death care more accessible, efficient, and meaningful. Today, a plethora of digital platforms and virtual tools allow people to explore a wide range of death care services that meet their unique needs for creating a meaningful experience.
With technology, it is easier now to create personalized experiences that align with the deceased's individuality, passions, and hobbies. The younger generation is especially more keen on taking on a practical approach to pre-planning as a way to not only reduce the burden on their families, but also ensure that their final arrangements align with their unique identities.
With technology also comes disruption. The growing trend toward "direct cremation" is disrupting traditional funeral home practices. Companies like Solace Cremation help manage all aspects of the cremation process, from body retrieval to the delivery of ashes and death certificates. Technology is also slicing through funeral expenses, which can be a significant financial burden. Several platforms, similar to wedding registry, facilitate financial contributions from the community, allowing for cost-sharing and crowdfunding for funeral services. Software platforms like Passare and FrontRunner streamline backend operations for death care companies, simplifying administrative tasks and pushing up their ability to offer more personalized compassionate care.
As innovation and investments around death and end-of-life planning gains momentum, driving the change are death-tech start-ups with a clear-eyed focus on reimagining end-of-life planning. Review of recent funding of start-ups reveals interesting business ideas and themes that have successfully resonated with investors. One such example is Parting Stone , based in Santa Fe, New Mexico, which transforms ashes into smooth, stone-like keepsakes. Having raised over $4 million, the company demonstrates keen intent on disrupting this space with groundbreaking offerings that challenge traditional methods of memorialization. This space is now rife with innovative products and services that offer families novel ways to honor their dead. Eterneva helps transform cremated remains into diamonds, while Bios Urn creates living memorials by turning ashes into trees planted in meaningful locations.
With the rise of environmental stewardship, eco-friendly burials are also becoming a lucrative business pitch for start-ups. A significant player in this space, Better Place Forests , allows families of the deceased to spread cremated ashes beneath memorial trees in protected forests. With nearly $80 million in funding, the company operates ten forests across the United States, offering a sustainable alternative to traditional burial.
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On cards is an unprecedented generational wealth transfer, which is not surprising given that baby boomers have amassed significant wealth over their lifetimes. According to Cerini & Associates, LLP , with average net worth ranging from $970,000 to $1.2 million, the next two decades will witness over US$84.4 trillion passed down from the Baby Boomer generation, the largest in history. This upcoming generational wealth transfer offers the perfect opportunity for companies developing digital tools for estate and financial planning to attract significant investments. Startups are leveraging fintech and legaltech to modernize this traditionally paper-heavy process. Wealth.com , a Phoenix-based company, recently raised $30 million in Series A funding, led by Google Ventures, to promote its AI-driven platform for estate planning.
At a time like this helping guide people with their arrangements with checklists can also bring in great business benefits like for GoodTrust which helps secure digital assets like social media and email accounts and Trust & Will which provides a user-friendly platform for estate planning which simplifies the process on par with any established tax preparation software.
Finally, equity crowdfunding platforms like VentureCrowd are worth the note as key enablers in this space helping startups connect to a diverse network of potential investors, including individuals, angel investors, and venture capitalists. This manner of democratizing investment opportunities far beyond conventional fundraising channels cannot be underestimated in an industry that’s just beginning to take flight.
To explore these trends further and gain a deeper understanding of the opportunities and challenges shaping this rapidly evolving sector, access our comprehensive report on Death Care Services https://bit.ly/4fyGqFN Discover and be amazed how innovation can redefine traditions and unlock new business possibilities and revenue streams in an industry poised for unprecedented growth.
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“Thanks to berol at Lummi for providing this AI-generated cover image for this article.”
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As Population Ages, Demand for End-of-Life Services is Surging!