Can We Have Our Bundle Back Please?
Consumers Want Bundles
It should not be all that surprising that a recent Nielsen survey revealed that almost two-thirds (64%) of respondents wanted to have some sort of bundle for their streaming services, even if that meant giving up the month-to-month subscription option.
While the idea of managing all those subscriptions and dipping in and out on a monthly basis sounds great on paper, in reality it winds up being anything from a major stress inducer to a minor annoyance to viewers who are used to their cable bill being something they did not have to give much thought to.
With the increasing number of new niche services like CNN+ cropping up, it’s likely that the desire to bundle will only increase…?[MORE...]
The Grammys Tank Again
Whatever hopes the Awards Industrial Complex had that the surprisingly high Oscars ratings were the harbinger of a trend towards renewed relevance were dashed this week when ratings for the Grammys tanked as badly as they did last year. Just 8.93 million people tuned in, down from a high of 19.9 million in 2019.
Though that may have more to do with the nature of the music business than with the appeal of awards shows on TV...?[MORE...]
Featured Report:?Why ACR Data Is Winning The TV Measurement Game
How do you measure today’s TV viewership? After speaking with a wide range of executives from brands, agencies, networks, streaming services, MVPDs and ad tech companies, the answer is clear—ACR data from smart TVs.
In this report, we remove the confusion that remains around ACR and explain, in plain English, how it works and what you need to do to take advantage of it.
We?also look at the?entire advertising ecosystem's roadmap, with predictions on what the future of measurement will bring.
LATEST FROM TVREV
As Kilar Exits, CNN+ Is On The Clock?-?David Bloom
A week after overseeing a low-wattage launch of CNN+, and 6 days before WarnerMedia merges with Discovery and his job disappears, Jason Kilar said he wishes he had more time.?READ MORE...?
Book Excerpt: Netflix Just Won't Be Netflix With Ads?-?Amanda Lotz
In an exclusive TVREV excerpt from her upcoming book, Professor Amanda Lotz looks at the dramatic impact adding advertising would have on Netflix.??READ MORE...
For CTV Ads To Succeed, Think New, Not Old?- Jeff Fagel, MadHive
The shift to digital is opening up new and better ways of targeting audiences, delivering ads to them and measuring the results. But taking advantage of this new environment also requires a new way of thinking.??READ MORE...??
This week’s Data Dose dives into the numbers behind the Grammys, March Madness, "service hopper" churn rates, and much more... READ MORE...
领英推荐
Late World Cup To Squeeze Fox’s Sports Schedule?-?John Cassillo
Even before Friday’s FIFA Men’s World Cup draw, it was obvious that the 2022 event was going to present challenges from a TV perspective.?READ MORE...
Shannon Pruitt the global chief content officer for Stagwell Media Network, discusses?how marketers are preparing for a new year of expanded media fragmentation.?READ MORE...
NEWS YOU CAN USE
Not Just Nice-To-Have Anymore
For years now, streaming has been seen as a “nice-to-have” feature for Amazon and Apple, and their subscribers. But video is poised to be far more essential for those services in the near future.
Amazon Prime Video Penetration At 45% In U.S., Price Hike Won't Deter Customers - Parks Associates?[FierceVideo]
"These price increases by Amazon have been fully vetted out as part of their long-term strategy to generate more revenue from subscribers over time. Supply chain and increasing shipping expenses are being passed down to customers, but it is doubtful that Prime members will object to a twenty-dollar-a-year membership rise, the first in four years."
With streamers’ ability to use interactivity and technology to ferret out new kinds of information about TV watchers — location, household preferences and more — there is a good foundation for scrapping the current Nielsen-based system in favor of helping advertisers find narrower but lucrative niches of customers…
Why Turner Sports Will Have To Wait To Cash In On Possible Final Four TV Ratings Bonanza?[USA Today]
"The reality here is the business part of it is not immediately dynamic. It’s not like you win an Academy Award and the next day there’s lines at the box office. The tickets are sold way in advance, the sponsorships are sold way in advance, the commercials are sold way in advance. But it’s part of the overall benefit of being involved in sports."
Advertising
Streaming Wars
Data & Measurement
Sports
Landscape