Can We Finally Abandon the Myth of One-to-One Marketing?
Our CEO, S?ren H. Dinesen , contributed to the IAB Europe blog last week asking an important question about the dominant model of digital advertising. S?ren looks at GDPR, first-party data and more to see if one-to-one marketing is realistically achievable.?
"... these data allow marketers to reach the entire market, and across any channel, without ever tracking a single user. Instead, it drives conversions by targeting an entire market with the right messaging. Think of it as a data-driven strategy for one-to-many advertising, whether that’s a CTV campaign or a mobile one."
Audience Inspiration
Garden and gardening ???? It's the season to be busy in the garden.
Audio Books ?? Car trips, plane travel, the beach all opportunities for audio books.
High tech level ?? Connected households, multiple devices and a robust digital lifestyle.?
Travel Insurance ?? Peace of mind when away from home.?
Get more inspiration - see our full audience list.?
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